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Responsible for driving viewer growth and Watch Time Hours for Jio Cinema Bangla through data-driven growth strategies, social media audience growth, content strategy, partnerships, and inventory management.

Drive viewer growth and Watch Time Hours for Jio Cinema Bangla through data-driven growth strategies and consumer insights. Develop and execute programming and promo strategies for Colors Bangla and JioCinema. Analyze user engagement metrics on OTT platforms and contribute to OTT-exclusive content strategies. Lead FPC planning, promo strategy, and content windowing strategies. Monitor key channel health indicators regularly.