Senior Associate, Direct Recoveries Marketing (Hybrid)

Senior Associate, Direct Recoveries Marketing (Hybrid)
Capital One, a Fortune Magazine "100 Best Companies to Work For," is seeking an innovative Senior Associate to join our Customer Resiliency Marketing team building marketing strategies and leading creative development and execution. This role is responsible for translating audience insights into marketing plans, influencing and building testing agendas and collaborating with partners to execute campaigns.
In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level. Customer Resiliency is where excellence meets empathy -- with human-centric marketing and customer experiences, we generate value for our business and help our struggling customers succeed. If you enjoy staying connected to and helping customers, influencing agendas, growing as a marketer, and driving business results, this is the role for you.
Responsibilities:
Develop insight-driven marketing strategies that include campaign recommendations, testing opportunities and clear timelines.
Conduct customer research studies to build organizational empathy and understanding for customers at the persona-level and customer experiences.
Identify and build the case for new marketing and customer experience opportunities to pursue.
Collaborate with channel & digital teams to deliver campaigns into the market.
Write clear and concise test documents and test plans.
Translate and communicate business goals into effective creative briefs.
Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.
Manage multiple projects and navigate changing priorities while staying focused on delivering excellent results.
Collaborate with multiple partner teams and navigate/negotiate through a complex organization.
The ideal candidate will have the following skills:

• Is obsessed with digital marketing in general
• Is proficient in project management & relationship building
• Loves to leverage data to tell stories & uncover actionable insights
• Thrives on the opportunity to build in white space, collaboration & the drive for results
• Is proactive & organized with task management & prioritization
• Is a collaborative team player, able to effectively communicate with their team & partners as well as leadership & stakeholders with a tailored approach for all

Basic Qualifications:

• Bachelor's degree or Military experience
• At least 2 years in brand strategy, product or digital marketing with experience in managing multiple channels on agency or client-side
• At least 2 years of experience in planning, executing and analyzing marketing programs
• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications:

• Masters degree in Marketing, Business or Communications
• At least 2+ years of experience in marketing Financial Services
• Is a collaborative team player, able to effectively communicate with their team and partners as well as leadership and stakeholders with a tailored approach for all
• Has an 'ownership mindset' - a belief system that a person has accountability for the quality and outcome of their work

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $94,600 - $107,900 for Sr. Associate, Marketing
Richmond, VA: $86,000 - $98,200 for Sr. Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).