Manager, Marketing Operations - Reporting & Analysis

Manager, Marketing Operations - Reporting & Analysis
As Manager, Marketing Operations - Reporting & Analysis, you will lead the development and execution of marketing operational reporting and analysis for our rapidly evolving marketing technology ecosystem. You will oversee the design, delivery, and continuous optimization of reports and dashboards that measure campaign operational effectiveness across our digital marketing channels. This role is critical to enabling data-informed decision-making and improving marketing delivery through storytelling, operational insights, and delivery performance measurement. You will collaborate cross-functionally with stakeholders in Marketing, Technology, Data, and Analytics to define success metrics, surface actionable insights, and elevate marketing maturity.
Key Responsibilities
1. Develop and Own Marketing Operations Reporting Infrastructure

• Lead the creation, delivery, and governance of standardized reports and dashboards for marketing campaign delivery effectiveness and operational KPIs.
• Partner with data analytics teams to define data model requirements and ensure reporting outputs are scalable, automated, and accurate.
• Identify gaps in current reporting processes and implement enhancements to drive efficiency and accuracy.
• Maintain comprehensive documentation of reporting logic, metric definitions, data sources, and refresh cadences.
• Maintain reporting deliverables and optimize as required,

2. Drive Insights and Performance Measurement

• Lead the transform of raw data into compelling delivery performance stories that help drive marketing process optimization.
• Analyze operational quality, effectiveness, throughput to identify trends, gaps, and opportunities.
• Partner with Marketing Analytics to develop test-and-learn measurement frameworks and synthesize experiment results into practical insights.
• Collaborate with product owners to align reporting deliverables with evolving business needs and transformation initiatives.

3. Lead Reporting Governance and Communication

• Serve as the primary point of contact for marketing operational reporting needs and coordinate intake, prioritization, and delivery with internal teams.
• Establish processes to ensure data quality, integrity, and consistency across all reporting assets.
• Facilitate cross-functional reporting cadences, including executive-level marketing operations updates.
• Effectively communicate insights and recommendations to technical and non-technical stakeholders at all levels.

4. Collaboration with Reporting Resources

• Partner with a team of data analysts and vendor partners (if applicable) responsible for dashboard development and ad hoc analysis.
• Provide coaching, oversight, and development support to ensure high-quality deliverables and professional growth.
• Foster a culture of curiosity, continuous improvement, and data-driven storytelling within the team.

Basic Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, Computer Science, or a related field.
• At least 5 years of experience in reporting, data analysis, or marketing operations.
• At least 2 years of experience managing people or leading project teams.

Preferred Qualifications

• Master's degree in a quantitative or business discipline.
• 6 plus years of experience in performance marketing, digital analytics, or operations reporting.
• Familiarity with Snowflake, Adobe Workfront, or similar data infrastructure.
• Experience supporting transformation or change initiatives within Marketing or Technology functions.
• Ability to influence stakeholders across Marketing, Data, and Technology through data storytelling and actionable insights.
• Strong business acumen with a customer-first mindset and a drive for operational excellence.
• Strong organizational and problem-solving skills with acute attention to detail.
• Experience with marketing automation platforms (e.g., Adobe Workfront) and understanding of campaign lifecycle metrics.
• Proficient in SQL and data visualization tools such as Tableau, Quicksight or Power BI.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $146,100 - $166,700 for Manager, Project Management
New York, NY: $159,400 - $181,900 for Manager, Project Management
Richmond, VA: $132,800 - $151,600 for Manager, Project Management
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).