Execute below-the-line marketing campaigns, including dealer meets, exhibitions, promotional events, in-store branding, and activation programs. Coordinate vendors, branding materials, event setup, and regional sales support. Monitor campaign effectiveness, prepare post-event reports, and manage multiple assignments within deadlines while applying creativity, communication, and basic digital marketing knowledge.
Position: Marketing Executive (BTL Marketing)
Location: Head Office – Chinar Park, Kolkata
Salary: ₹18,000 – ₹25,000 per month
Experience: 6 Months – 2 Years
About the RoleSaburi Ply is looking for a creative and energetic Marketing Executive to support our marketing initiatives across Below-The-Line (BTL) channels. The ideal candidate should be passionate about branding, promotions, with the ability to execute campaigns that strengthen the company's market presence.
BTL Marketing
- Plan and execute dealer meets, exhibitions, promotional events, and branding activities.
- Coordinate with vendors for printing, merchandising, branding materials, and event setup.
- Ensure timely execution of in-store branding, promotional campaigns, and activation programs.
- Monitor campaign effectiveness and prepare post-event reports.
- Coordinate with the sales team for marketing support across different regions.
RequirementsRequired Skills
- Basic knowledge of Digital Marketing concepts.
- Experienced in BTL marketing activities and event coordination.
- Good communication and coordination skills.
- Creative mindset with attention to detail.
- Ability to manage multiple assignments within deadlines.
- Graduate in Marketing, Business Administration, or any relevant discipline.
- 6 months to 2 years of experience in BTL Marketing & Brand Promotion.
- Fresh ideas and willingness to learn are highly valued.
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