Develop and execute digital marketing strategies across paid acquisition, social media, email, SEO, and content channels. Manage Google and Facebook campaigns, optimize budgets and ROI, maintain brand consistency, create and publish engaging content, drive website traffic, and provide campaign analytics to stakeholders. The role also requires copywriting, basic graphic design, technical troubleshooting, and strong communication skills.
Company Description
We are a premier Digital Marketing Agency based in Asansol and provide Digital Marketing services to our esteemed clients based in the UAE, US, UK and India.
Job DescriptionDigital Marketing Specialist
We have an opening for Digital Marketing Specialist to develop strong and innovative strategies to promote the business brand, products, and services of our premier digital marketing agency.
Roles & Responsibilities:
- Handle significant digital marketing budgets for paid acquisition
- Optimize campaign performance across google and Facebook to consistently improve ROI
- Plan, strategize and implement social media strategy to align with business objectives.
- Ensure that there’s brand consistency across all campaigns and messages.
- Plan, strategize and implement email marketing strategy to promote sales.
- Write, edit, publish and share engaging email copies with potential customers.
- Aggressively handling all social media accounts (Facebook Page, Twitter, LinkedIn) to drive traffic to the website blog.
- Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos and news)
- Provide analytical report of campaigns to stakeholders
Desired Profile:
- Ideally one should have experience in a Digital Marketer role (associate/manager).
- Should have a strong understanding primarily about Google AdWords and Facebook for lead generation.
- Experience in other social platforms is an added advantage but not mandatory.
- Should be independent in execution by having both creative copy writing and basic graphic design skills.
- Solid technical background with an ability to address accessibility and compatibility issues
- Excellent written & verbal communication.
Location
Asansol, West Bengal
Skills:
Digital Marketing, Digital Marketing Expert, Digital Marketing Specialist, Email Marketing, Facebook Marketing, Google SEO, LinkedIn Marketing, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SMM, Social Media Analyst, Social Media Campaign, Twitter Marketing, YouTube Marketing
QualificationsBSc in Computer Science, Digital Marketing or relevant field
Additional InformationSalary at par with market standard
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