B2B Product Marketing Manager

Requisition Number: 2383017
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
We are seeking a collaborative, execution-oriented Product Marketer to support go-to-market initiatives, customer engagement, sales enablement, and content development across our healthcare technology and services portfolio. This role will help translate complex solutions into clear, customer-centered messaging that supports market education, sales effectiveness, and revenue growth.
Working closely with marketing leaders, product management, and subject matter experts, this role will contribute to product positioning, launch support, sales materials, and campaign content. The ideal candidate is a solid communicator and project manager who can organize inputs from multiple stakeholders, develop compelling marketing materials, and help ensure consistent messaging across customer touchpoints.
This role is well suited for someone who can operate effectively in a fast-paced, matrixed environment, bring structure to ambiguous workstreams, and support strategic priorities through high-quality execution.
Primary Responsibilities:

• Contribute to go-to-market planning and product launch activities for assigned solutions, campaigns, or portfolio initiatives
• Help partner with marketing leaders, product management, and sales teams to help align on commercialization plans, launch priorities, and execution timelines
• Contribute to the development of target audience definitions, buyer personas, market opportunity inputs, and competitive positioning
• Help develop and refine product messaging, value propositions, and customer-facing narratives
• Support cross-functional launch readiness by helping coordinate inputs, track deliverables, and ensure materials are completed on time
• Product Messaging and Positioning
  • Assist in developing differentiated product messaging, value propositions, and positioning frameworks that communicate customer benefits and business impact
  • Translate complex healthcare, technology, clinical, operational, and financial capabilities into clear, customer-centric language
  • Help ensure messaging is consistent across sales presentations, marketing campaigns, web content, events, and customer communications
  • Gather stakeholder feedback and incorporate edits into messaging frameworks, sales materials, and campaign assets
• Content Strategy and Content Development
  • Create, edit, update and oversee development of:
    • Sales presentations and executive briefings
    • Product datasheets and solution overviews
    • Customer success stories and case studies
    • White papers and thought leadership content
    • Articles, blogs, newsletters, and web content
    • Demo videos, infographics, webinars, and social content
    • Collaborate with subject matter experts, clinical leaders, and product teams to produce high-value content that supports demand generation and market education
• Sales Enablement
  • Partner with marketing colleagues and product to help develop tools and resources that improve sales effectiveness
  • Support creation of sales playbooks, battle cards, FAQs, competitive comparisons, objection-handling materials, and pursuit-specific content
  • Help prepare customer presentations, executive briefings, and strategic pursuit materials
  • Maintain and update enablement materials to ensure sales teams have access to accurate, relevant, and easy-to-use content
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regard to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualification:

• Graduate

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.