Drive go-to-market strategy, product messaging, sales enablement, and content for B2B healthcare products. Partner with product, sales, and marketing to define buyer personas, positioning, and launch plans. Create sales tools, case studies, white papers, presentations, demos, and thought leadership to accelerate revenue and customer engagement while ensuring consistent messaging across channels.
Requisition Number: 2383016
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Seeking a strategic and execution-oriented Product Marketer to help drive market growth, customer engagement, and revenue acceleration across our healthcare technology and services portfolio. This role serves as the bridge between product, sales, marketing, and customer teams, translating complex solutions into clear, differentiated market narratives that resonate with healthcare executives, payers, providers, and health systems.
The ideal candidate combines experience in go-to-market strategy, product messaging and positioning, sales enablement, and content development, with the ability to create compelling thought leadership and customer-facing materials that influence buying decisions and support growth objectives.
Primary Responsibilities:
Required Qualification:
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Seeking a strategic and execution-oriented Product Marketer to help drive market growth, customer engagement, and revenue acceleration across our healthcare technology and services portfolio. This role serves as the bridge between product, sales, marketing, and customer teams, translating complex solutions into clear, differentiated market narratives that resonate with healthcare executives, payers, providers, and health systems.
The ideal candidate combines experience in go-to-market strategy, product messaging and positioning, sales enablement, and content development, with the ability to create compelling thought leadership and customer-facing materials that influence buying decisions and support growth objectives.
Primary Responsibilities:
- Support go-to-market strategy & product launches
- Partner with marketing leaders, product management, and sales to align on commercialization approach
- Help define target audiences, buyer personas, market opportunities, and competitive positioning
- Help develop differentiated product and value prop messaging
- Develop sales enablement tools to improve sales effectiveness
- Product Messaging & Positioning
- Help develop differentiated product messaging, value propositions, and positioning frameworks that clearly articulate customer benefits and business impact
- Translate complex healthcare and technology capabilities into compelling customer- centric narratives
- Ensure consistent messaging across all customer touchpoints, marketing campaigns, and sales engagements
- Content Strategy & Content Creation
- Create, edit, and oversee development of:
- Sales presentations and executive briefings
- Product datasheets and solution overviews
- Customer success stories and case studies
- White papers and thought leadership content
- Articles, blogs, newsletters, and web content
- Demo videos, infographics, webinars, and social content
- Collaborate with subject matter experts, clinical leaders, and product teams to produce high-value content that supports demand generation and market education
- Create, edit, and oversee development of:
- Sales Enablement
- Partner with sales leadership to develop tools and resources that improve sales effectiveness
- Create sales playbooks, battle cards, competitive comparisons, FAQs, and objection-handling materials
- Support customer presentations, executive briefings, and strategic pursuits
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regard to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualification:
- Graduate
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
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