The Web3 KOL Manager will oversee KOL management, outreach, and campaign management within the Web3 ecosystem. Responsibilities include collaborating with influencers to drive campaign effectiveness, analyzing performance metrics, and coordinating with the marketing team to develop engaging content strategies.
Web3 KOL Manager (Chinese Speaking Regions)
Contract in Worldwide, Preferably APAC
Our Mission
At Yield Guild Games (YGG), we make gaming history. We are pioneers in blockchain gaming and a decentralized network of gaming guilds focused on blockchain games and web3 ecosystem development. YGG is on a mission to onboard millions into the open metaverse by providing high-value networks, access, and opportunities. We believe that by providing an equal opportunity support system, players around the world can achieve more - so we can all become power players in games and in life.
Responsibilities
- Main Responsibilities: KOL Management
- Outreach: Proactively reach out to KOLs (Key Opinion Leaders/Influencers/YouTubers) to expand our affiliate network.
- KOL Campaign Management: Develop, implement, and monitor KOL campaigns that align with our brand’s objectives in the Web3 space. Ensure campaigns are innovative, engaging, and deliver measurable results.
- Content Collaboration: Work closely with KOLs to manage when and what content is posted. This includes creating detailed content calendars, briefs, and ensuring content is on-brand and optimized for our target audience.
- Relationship Building: Establish and maintain strong relationships with key influencers, thought leaders, and content creators in the Web3 community. Identify new partnership opportunities to expand our brand’s reach and influence.
- Performance Analysis: Monitor and analyze the performance of KOL campaigns using key metrics. Provide regular reports on campaign effectiveness and recommend strategies for optimization.
- Team Coordination: Collaborate with the marketing team to ensure cohesive marketing strategies. Work closely with content creators, social media managers, and product teams to ensure integrated and coherent brand messaging.
- Market Research: Stay abreast of trends in the Web3 space, influencer marketing, and competitive activities. Use insights to inform campaign strategies and content creation.
What we’re looking for
- Experience in managing affiliate and/or community programs, preferably in the fintech space, ideally in the crypto space.
- Strong understanding of cryptocurrency, blockchain technology, and the broader fintech landscape.
- A business development background is a plus.
- Strong interpersonal skills with the ability to build relationships and manage a diverse community.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Experience in working with media, celebrities, key partners, or influencers.
- Fluency in Mandarin & English is required to effectively coordinate with partners and stakeholders.
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