Develop and optimize end-to-end digital analytics for B2B platforms using GA4, GTM, server-side GTM, BigQuery, SQL, JavaScript, and CRM integrations. Build lead, conversion, campaign, and customer journey tracking; define data-layer standards; validate and troubleshoot analytics data across browsers, cookies, ad blockers, and privacy controls; and establish governance and data-quality processes while collaborating with Marketing, Product, Sales, IT, and Data teams.
HIRING | WEB ANALYTICS DEVELOPER – B2B DIGITAL ANALYTICS
Location: Remote
Experience: 5+ Years
Shift: 1:30 PM – 10:30 PM IST
Budget: ₹1.3 LPM
Employment Type: Contract
ROLE OVERVIEWWe are looking for a hands-on Web Analytics Developer to manage and enhance end-to-end digital measurement for B2B platforms, covering analytics, tagging, server-side tracking, data integration, and reporting.
Google Analytics 4 (GA4) Google Tag Manager (GTM) & Server-Side GTM (sGTM)
BigQuery & SQL
JavaScript, HTML & APIs
Data Layer & Event/Conversion Tracking
Consent Management & OneTrust
First-Party Data & Identity Resolution
Browser Developer Tools & Network Debugging
CRM/Analytics Data Integration
Troubleshooting ad blockers, cookies & privacy restrictions
KEY RESPONSIBILITIES• Implement, configure & optimize GA4/GTM/sGTM
• Build tracking for leads, conversions, campaigns & customer journeys
• Integrate GA4, BigQuery, CRM & BI platforms
• Define data-layer specifications and tracking standards
• Validate, monitor & troubleshoot analytics data
• Improve measurement accuracy across browsers, cookies & privacy controls
• Establish analytics governance and data-quality processes
• Collaborate with Marketing, Product, Sales, IT & Data teams
GOOD TO HAVESalesforce Data Cloud, CDP, Salesforce/CRM integrations, B2B lead-generation analytics, digital marketing analytics, GCP/Azure and relevant Google Analytics certifications.
Key Focus: GA4 | GTM | sGTM | BigQuery | SQL | JavaScript | OneTrust | Data Layer | First-Party Data | CRM | B2B Analytics
Similar Jobs
Fintech • Legal Tech • Software • Financial Services • Cybersecurity • Data Privacy
Maintain books of accounts, close monthly financial records, prepare reports, process invoices, vendor payments, reconciliations, payroll, and employee reimbursements. Manage GST, TDS, income tax, EPF, and ESIC compliance, including filings and reconciliations. Support financial statements, budgets, tax calculations, and client, vendor, banker, and auditor queries using Tally and related accounting systems.
Top Skills:
ExcelGstMS OfficePayroll Processing SoftwareSAPTallyTdsZoho
Artificial Intelligence • Consumer Web • Edtech • Enterprise Web • HR Tech • Social Impact • Generative AI
Own and build Coursera’s India channel program across universities, government bodies, and public sector enterprises. Recruit and activate partners, develop enablement and compliance frameworks, establish co-sell programs, negotiate agreements, track performance, and conduct partner business reviews. Collaborate with sales, marketing, implementation, and solution consulting teams to generate and close enterprise opportunities, while evaluating new partnerships and leading executive-level partner discussions.
Top Skills:
Gem
Artificial Intelligence • Consumer Web • Edtech • Enterprise Web • HR Tech • Social Impact • Generative AI
Lead enterprise content marketing initiatives across industries and buyer personas. Develop and manage data reports, e-books, videos, articles, webinars, and webpages; create briefs, messaging, and outlines; write and edit content; ensure brand consistency; and coordinate with product, regional, demand generation, customer marketing, sales, and creative teams. Use audience insights, SEO, AI-powered tools, and performance metrics to support full-funnel campaigns and editorial planning.
Top Skills:
Ai-Powered Content ToolsAioGeoSeo
What you need to know about the Kolkata Tech Scene
When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.
