User Experience Designer I - IN

Job Responsibilities

• Designs the customer-centric vision, strategy, and execution of the user experience design for .com. Works closely with product line designers, support, segment marketing, brand, product marketing, and strategy to align the user experience with target audience needs, brand positioning, and revenue objectives. Defines and manages the user research plan and incorporate findings into the design process. Optimizes the website by closely analyzing user engagement performance metrics and testing alternate design solutions, ensuring usability considerations are part of all website decisions. Contributes to thought leadership for information architecture, interaction design, visual design, user experience best practices, user research, and online user behavior. Fosters a creative, positive, efficient, and collaborative team working environment. Develops and implements best practices for the UX team. Collaborates with a group of talented UX designers, visual designers, and user researchers. Works with Product and R&D teams to translate business, marketing, and technical goals into the best solutions for our business using online data, usability findings and market research. Drives the design process from conceptualization through detailed user interface and functionality design, usability review, and implementation. Serves as a valued resource to internal and external stakeholders. Designs concept sketches, wireframes, and prototypes to effectively conceptualize and communicate design strategies and interaction behaviors. Plans/executes usability tests, document findings, and delivers research- backed concepts to R&D teams for development. Works with development teams to make sure that the workflow reflects our customer's needs and ensures consistency among projects. Develops expert-level knowledge of competitive and complementary products and bring and implement new ideas to the team. Defines innovative user interfaces and interaction styles which result in improved user experience. Participates in all phases of the product development life cycle. Evangelizes improved design for a superior user experience throughout the organization. Collaborates in the development of marketing and recruiting campaigns, as well as internal collateral to support our cultural initiatives. Serves as an escalation to lower level designers.