Who we are:
Hi, we’re SambaSafety and we offer the industry’s most comprehensive driver monitoring software. Our mission is promoting safer communities by reducing risk through data insights. Companies trust SambaSafety to keep their employees safe on the roads, price and reduce risk, help protect their brand, their bottom line, and our global community.
We’ve built an inclusive, supportive, and exceptional culture where every employee is empowered in their role. Don’t take our word for it; we’ve been recognized as a Top Workplace by The Denver Post, Albuquerque Journal, Sacramento Bee, and Built In Colorado. And our employees rate SambaSafety as top-notch, with a rock solid Top Rating on Glassdoor.
What You’ll Do:
We are seeking a Strategic Marketing Manager with deep expertise in the auto insurance industry to lead go-to-market strategy and marketing alignment across our Auto Insurance and Risk Services businesses. This role is responsible for defining audience strategy, messaging frameworks, and integrated marketing programs that support auto insurance carriers, brokers, MGAs, and risk services partners.
This position sits at the intersection of auto insurance domain knowledge, GTM strategy, and cross-functional leadership. You will work closely with Channel leaders, Product Marketing, Content, Sales, and RevOps to ensure our marketing strategy reflects how auto insurance buyers evaluate, adopt, and scale risk and safety solutions.
This role is ideal for a marketer who understands auto insurance distribution models, underwriting and loss control priorities, regulatory considerations, long buying cycles, and complex buying committees, and can translate that understanding into clear strategy, prioritization, and measurable impact.
Key Responsibilities: Auto Insurance Marketing Strategy & Positioning- Own the marketing strategy for the Auto Insurance and Risk Services segments, ensuring alignment with business objectives and insurance channel priorities.
- Define persona-based messaging frameworksfor key auto insurance audiences, including:
- Auto insurance carriers
- Brokers and MGAs
- Underwriters
- Risk managers and loss control professionals
- Translate auto insurance market trends, claims and loss data themes, regulatory considerations, and buyer pain points into actionable marketing direction.
- Partner with Channel and Sales leadership to support auto insurance carrier- and broker-led GTM strategies.
- Lead cross-functional GTM planning for strategic initiatives, including:
- Auto insurance partner programs
- Product launches tied to auto risk, safety, and underwriting insights
- Expansion within existing carrier and brokerage relationships
- Serve as a key stakeholder in GTM interlock planning, ensuring marketing priorities align with auto insurance revenue, retention, and partner goals.
- Provide strategic oversight for integrated marketing programs that support:
- Strategic and named auto insurance accounts
- Broker and MGA partner engagement
- Referral-driven growth within the auto insurance ecosystem
- Customer expansion across underwriting, claims, and risk services use cases
- Guide campaign direction, sequencing, and measurement while partnering with execution teams on implementation.
- Partner closely with:
- Content Marketing to ensure industry-accurate, credible auto insurance thought leadership
- Product Marketing to align auto insurance positioning, value propositions, and use cases
- RevOps to ensure segmentation, account structures, and reporting reflect auto insurance buying and account hierarchies
- Act as a central point of alignment across Marketing, Sales, Channel, and Risk Services teams.
- Define success metrics focused on engagement quality, sales alignment, pipeline influence, and partner impact within auto insurance.
- Analyze performance trends and provide strategic recommendations to optimize GTM approach.
- Continuously refine audience strategy and messaging based on insights from auto insurance customers and partners.
- 7+ years of experience in strategic marketing, segment marketing, or GTM roles, with a strong focus on auto insurance
- Proven experience marketing to:
- Auto insurance carriers
- Brokers, MGAs, or underwriting organizations
- Risk management or loss control teams
- Deep understanding of:
- Auto insurance buying cycles and decision-making processes
- Carrier and broker distribution models
- Partner- and channel-led growth
- Persona-based and account-centric marketing
- Strong strategic thinker with the ability to influence senior stakeholders
- Comfortable operating at both executive strategy and program planning levels
- Excellent communicator who can align cross-functional teams around a shared auto insurance GTM strategy
Benefits and Perks:
- Flexible and generous Paid Time Off and Paid Volunteer Days
- 401k Employer Match
- Generous Healthcare Benefits
- Up to 12 weeks paid time off for maternity leave based on tenure
- Wellness &Tuition Reimbursement
- Flexible Work Arrangements
- Lots of SambaSafety swag & SambaSafety Events
Our team of talented and committed safety professionals is exceptional. At SambaSafety we strive to foster an inclusive culture that supports, encourages and celebrates a wide array of diversity. We are committed to create a space where all employees can show up as their authentic selves every day, and we work to advance employee equality, diversity and inclusion.
SambaSafety provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender identity, and expression or genetics.
Come join us to find out for yourself what all the excitement is about!
