Social Media Relationships Specialist

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Summary:
We're looking for an India Social Media & Content Specialist to join ServiceNow and help us capture the hearts and minds of our audiences. In this role, you'll support our core social media and thought leadership programmes in India-bringing always-on storytelling to life, shaping thought leadership content, and powering our employee advocacy programme to build brand awareness across the region.
You'll report into the Sr. APAC Social Media & Content Specialist, work closely with the India Communications team, our social media agency, and collaborate with stakeholders across our India teams (specifically sales, tech and talent brand) to make sure our stories connect with the right audiences at the right time.
What you'll do:
Support strategic programmes across social and content

• Partner with our agency to brief, review, and optimise content aligned to business priorities and strategic events.
• Maintain the content and creative social calendar for India, ensuring coverage of campaigns, thought leadership, and employee advocacy initiatives.
• Contribute to the development of thought leadership and multimedia content (including video) that aligns to India priorities.

Employee advocacy and amplification

• Assist in driving adoption of the Social Ambassador program in India.
• Manage and update content in the platform, ensuring employees have engaging, brand-aligned stories to share.
• Partner with the global social media team to optimise the tool experience for India users.

Trends, insights and optimisations

• Monitor social and cultural trends to ensure content is fresh and relevant.
• Utilise insights to review and refine content, ensuring ongoing optimisation of campaigns and always-on activity.

Balance local impact with global alignment

• Be a brand guardian, ensuring India content aligns with global tone of voice and brand guidelines while connecting authentically with local audiences.
• Support APAC regional programmes as needed to ensure consistent execution across markets.

Qualifications
To be successful in the role:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• A digital/social native with approx 3- 5 years of experience in social media and content development.
• A creative thinker with hands-on experience creating content.
• Excellent written, visual and verbal communication skills.
• Good knowledge of social platforms and analytics, with strong focus on LinkedIn and ability to adapt to new platforms.
• Strong creative storytelling skills and hands-on experience producing and editing digital content.
• Familiarity with paid media and influencer ecosystem and employee advocacy or community-building strategies is a plus.
• A collaborative mindset, with the ability to work effectively across multiple stakeholders and with agency partners.
• A motivated self-starter with tenacity for execution and delivery.
• A love for fast-paced and ever-changing environments.
• Bachelor's degree in Marketing, Communications, Business, or related field - or strong demonstrated relevant experience

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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