The SEO Specialist is responsible for optimizing website content, conducting keyword research, developing link-building strategies, managing local SEO efforts, and adapting strategies for AI-driven search engines.
Key Responsibilities
On-Page SEO
- Conduct keyword research and analysis to identify high-value opportunities.
- Optimize website content, meta tags, headings, and internal linking for SEO on Wordpress site.
- Work with manager to develop SEO-friendly blog posts, landing pages, and product descriptions.
- Perform regular SEO audits and recommend improvements.
Off-Page SEO
- Develop and execute link-building strategies to improve domain authority.
- Identify and build relationships with relevant websites for guest posting and backlink acquisition.
- Monitor backlink profile and disavow harmful links when necessary.
- Manage local SEO efforts, including Google Business Profile optimization.
- Stay updated on industry trends and algorithm changes to adjust strategies accordingly.
AI & LLM-Driven SEO
- Research and implement strategies to optimize content for AI-powered search engines and LLM-based platforms.
- Monitor emerging trends in LLMs to ensure adaptability and track analytics for performance.
- Assist in producing content and collateral to produce authoritative, context-rich content that LLMs prioritize.
- Proven experience in SEO (on-page and off-page) with measurable results.
- Strong knowledge of Google Search Console, Google Analytics, and SEO tools (e.g., SEMrush).
- Familiarity basic web development principles on Wordpress.
- Understanding of AI-driven search and its impact on SEO strategies.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently and collaborate with cross-functional teams.
Requirements:
- Education in Marketing, Business, Communications, or relevant experience.
- Demonstrated ability to write articles, blog posts, proposals, video scripts, and/or compelling marketing copy.
- 3+ years experience with digital SEO tactics and programs
- Possesses a self-motivated and results-oriented mindset.
Top Skills
Google Analytics
Google Search Console
Semrush
Seo
Wordpress
Similar Jobs
Big Data
The SEO Specialist will optimize LXT's online presence through content and technical SEO, manage SEO initiatives, conduct analysis, and increase organic visibility.
Top Skills:
CSSGoogle Analytics 4Google Search ConsoleHTMLJavaScriptLooker StudioSemrushWordpress
Information Technology
The Senior SEO Specialist will take ownership of the organic growth strategy, driving traffic, conversions, and revenue by implementing modern SEO techniques, conducting audits, and leveraging AI tools.
Top Skills:
AIAutomationN8NSeo
Software
As an SEO Content Specialist, you will create briefs, edit content, optimize for SEO, manage writers, and maintain content quality.
Top Skills:
Cms ToolsWebflowWordpress
What you need to know about the Kolkata Tech Scene
When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.
