The SEO Manager will lead the SEO strategy, performing keyword research, on-page/off-page optimization, and technical SEO, while also managing content creation in HubSpot and reporting on performance metrics.
About One Impression
One Impression is a B2B SaaS platform where brands discover creators, collaborate, and run ROI‑driven campaigns with transparent pricing and advanced analytics. We’re building a high‑velocity inbound engine and are hiring a full‑time SEO Expert to own organic growth end‑to‑end.
Role Overview
You will build and scale our content‑led SEO program across product, solution, and resource pages. The ideal candidate blends strong content craft with hands‑on HubSpot execution, on‑page/off‑page expertise, technical SEO fundamentals, and community publishing on Quora/Reddit.
Key Responsibilities
- Own the SEO roadmap and weekly publishing cadence across blogs, landing pages, and resources in HubSpot.
- Perform keyword research, SERP analysis, and map topics to intent; design pillar‑cluster architectures and internal linking.
- Execute on‑page SEO: metadata, headers, schema where relevant, image optimization, content refreshes.
- Drive off‑page: digital PR, guest posts, partner mentions, and high‑quality white‑hat link acquisition.
- Run compliant Quora and Reddit publishing programs to earn visibility and links (value‑first, non‑spammy).
- Monitor and improve technical health: crawlability, indexation, Core Web Vitals, sitemaps/robots, canonicalization; raise precise tickets with engineering.
- Build dashboards and report weekly/monthly on rankings, impressions/CTR, traffic, backlinks, and organic demo/lead conversions using GSC, GA4, and HubSpot Analytics.
- Collaborate with product marketing, design, and engineering to ship fast, measure impact, and iterate.
Must‑Have Qualifications
- 4–6+ years of B2B SaaS SEO with measurable wins (rankings, traffic, pipeline); able to share case studies.
- Strong content writing/editing skills; proven ability to run a consistent publishing engine.
- Hands‑on HubSpot CMS/Marketing Hub experience (blogs, landing pages, SEO recommendations, CTAs, forms).
- Deep knowledge of on‑page/off‑page SEO; comfortable briefing and validating technical fixes.
- Experience with compliant Quora/Reddit programs for thought leadership and link earning.
- Proficiency with Google Search Console, GA4, and at least one of Ahrefs/SEMrush; basic Looker/Looker Studio.
- Excellent project management and stakeholder communication; bias to action and speed.
Nice to Have
- Exposure to creator/influencer marketing or marketplace products.
- Basic HTML/CSS, schema markup, and HubSpot theme/module familiarity.
- Programmatic SEO experience (templated pages at scale).
Tools You’ll Use
- HubSpot, Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog/JetOctopus, PageSpeed Insights, Looker/Looker Studio, Asana, Google Sheets/Docs.
What Success Looks Like
- Ship high‑intent pieces/month with strong internal linking to pillars.
- Improve average rank and CTR for top priority keyword clusters; material growth in qualified organic traffic.
- Achieve Core Web Vitals “Good” on key pages (with engineering support).
- Acquire quality, relevant backlinks each month via white‑hat efforts.
- Lift organic demo/lead conversions on priority pages.
Top Skills
Ahrefs
Asana
CSS
Ga4
Google Search Console
Google Sheets
HTML
Hubspot
Jetoctopus
Looker
Pagespeed Insights
Screaming Frog
Semrush
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