Boston Dynamics is a world leader in mobile robots, tackling some of the toughest robotics challenges. For years, our awe-inspiring viral videos on YouTube have shown the world what remarkably capable robots can do. Now we are quickly becoming a recognized leader in Physical AI, with automation solutions for industrial applications and more.
As a Product Marketing Manager for Orbit, you’ll be an integral member of a cross-functional marketing and product team building the software that puts our robots to work. Orbit is the main interface for every Boston Dynamics robot – the platform where customers deploy, manage, and get value from their fleets and where robot data becomes actionable site intelligence through AI-powered inspection, dashboards, and integrations with the enterprise systems. You will be key in establishing Orbit as a must-have platform and driving adoption, expansion, and renewal across new and existing customers. To thrive in this role, you must be enthusiastic about new technology - technology that’s truly changing the way people work - and be ready to lead strategic initiatives that put our platform and features top of mind.
A writing sample and product launch samples are preferred when submitting your application.
How you will make an impact:
- Become the subject matter expert on Orbit and how it connects every Boston Dynamics robot, and learn the needs of our customers – operators, site and reliability leaders, and enterprise IT buyers – through extensive persona research
- Create messaging and positioning that tells the Orbit platform story across our robot portfolio and the industries we serve, including manufacturing, utilities, oil & gas, and more.
- Collaborate closely with the hardware product marketing managers on the strategy and execution of Orbit launches, from major platform releases to ongoing feature updates.
- Partner with product and sales on Orbit packaging, tiering, and value messaging that clearly connects software capabilities to customer ROI.
- Drive adoption and expansion within our install base through release communications, onboarding and enablement content, and lifecycle campaigns with demand generation and customer success.
- Plan and develop content to support each stage of the buyer’s journey, including sales collateral and presentations, product demos and videos, case studies, webinars, blogs, whitepapers, and more.
We are looking for:
- Minimum 5 years of experience in marketing or product management
- Demonstrated ability to execute high-level launches and campaigns
- Great storyteller and writer who can turn technical and product complexity into clear and engaging positioning and narrative
- Comfortable translating software capabilities such as data, AI, APIs, and integrations into business outcomes for both operational and technical buyers
- Highly organized and self-directed individual
- Experience marketing B2B SaaS or enterprise software products is a plus, especially platform, IoT, or industrial software
- Familiarity with SaaS go-to-market motions – subscription packaging, in-product adoption, and customer lifecycle and retention marketing – is a plus
- Experience working with customers in asset management, construction, manufacturing, utilities or other asset-intensive industries is a plus
- Proficiency with design tools such as InDesign, Photoshop, Figma, or Canva is a plus
Travel: Occasional travel to tradeshows and customer sites - up to 20%.
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas for this position
The base pay range for this position is between $135,000.00 to $145,000.00 annually. Base pay will depend on multiple individualized factors, including, but not limited to, internal equity, job-related knowledge, skills, and experience. This range represents a good-faith estimate of compensation at the time of posting. Boston Dynamics offers a generous Benefits package including medical, dental, vision, 401(k), paid time off, and an annual bonus structure. Additional details regarding these benefit plans will be provided if an employee receives an offer for employment.
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