Location: Hyderabad, India
Employment Type: Full-Time; Salaried
Compensation: Base Salary, Bonus, Stock Options, Medical
About Innovapptive
Innovapptive is an enterprise SaaS company building an AI-powered Connected Worker Platform for industrial organizations. Our platform connects frontline workers, back-office systems, and assets in real-time to drive safety, reliability, and operational productivity. Leading global enterprises including Shell, Hess, Westlake Chemical, Kimberly-Clark, Scott Miracle-Gro, and Newmont Mining, rely on Innovapptive to transform how work gets done across plants and field operations.
Our customers have achieved $50M+ EBITDA savings at a single enterprise, 10× improvement in frontline productivity, and 15–20% reductions in maintenance costs. Innovapptive is recognized as a Leader in Frost & Sullivan's “Frost Radar 2025 - Augmented Connected Worker Platforms”, with acknowledgments from Gartner and LNS Research, and is backed by Vista Equity Partners and Tiger Global Management.
With headquarters in Houston and an engineering center in Hyderabad, we have 300+ employees across the U.S., India, and ANZ and are on a strong trajectory toward $100M ARR.
The Role
As a Senior Product Marketing Manager, you will own product positioning, messaging, and go-to-market strategy for Innovapptive’s flagship themes — Connected Worker, Industrial AI, Maintenance, Operations, and Value360. You will be the strategic engine behind how we tell our value story, prove it with customers, and arm Sales to win.
This is a senior individual-contributor role for someone who has independently owned GTM strategy before — not just supported it. You will run the customer proof and Customer Value Realization (CVR) motions, lead competitive and win-loss intelligence, and partner with the Product Marketing Lead on CEO- and board-level narratives. If you turn ambiguous briefs into polished, executive-grade GTM assets and thrive in a fast, entrepreneurial environment, this role is built for you.
How You Will Make an Impact
Positioning, Messaging & GTM Strategy: Own product positioning, messaging, and go-to-market strategy for Innovapptive’s key themes — Connected Worker, Industrial AI, Maintenance, Operations, and Value360.
Sales Enablement Arsenal: Build and maintain the sales enablement toolkit — pitch decks, talk tracks, battlecards, build-vs-buy collateral, RFP packs, and deal-stage proof assets.
Customer Proof Engine: Lead the customer proof engine — case studies, testimonials, value-story decks, customer webinar narratives, and deal-ready proof assets.
Customer Value Realization & Expansion: Own the CVR programme jointly with Customer Success to activate expansion pipeline, and drive Value360 expansion marketing including the Top-25 ABM list, personalised C-suite outreach, and expansion play assets.
Win-Loss & Competitive Intelligence: Lead the win-loss and competitive intelligence programme — 15 structured interviews per half, competitor pricing profiles, and build-vs-buy positioning against Sigga, Prometheus, Redzone, and L2L.
Product Launch & Release Communication: Own product launch and release communication, including internal enablement kits, launch decks, release videos, and sales FAQs.
Executive Events: Support executive events with keynote narratives, theatre-session stories, booth messaging concepts, and follow-up enablement.
Strategic Partnership & Mentorship: Partner with the Product Marketing Lead on CEO-level content, board narratives, analyst engagement, and H2 strategic initiatives, and mentor the Junior Product Marketer on writing quality, narrative structure, and GTM execution standards.
What You Bring to the Team
- Bachelor’s / MBA in Marketing, Business, or a related field; advanced degree a plus.
- 5+ years in Product Marketing, GTM Marketing, or Solutions Marketing for B2B SaaS or enterprise technology — direct PMM experience, not adjacent.
- Proven track record of independently owning GTM strategy — not just supporting or assisting.
- Strong storyteller who converts complex product capabilities into crisp, executive-facing market narratives.
- Customer-facing comfort: can conduct customer interviews, extract value stories, and produce case studies independently.
- Sales alignment experience — has built battlecards, run enablement sessions, and worked directly with AEs and SEs.
- Excellent written and verbal communication; can produce board-level content without heavy direction.
- High-ownership mindset — takes ambiguous briefs and drives them to finished, polished GTM assets.
- Experience managing multiple concurrent workstreams across launches, events, campaigns, and sales support.
Nice to Have
- Background in industrial software, EAM/CMMS, connected worker, manufacturing, or oil & gas / chemicals / mining.
- Analyst relations or win-loss programme experience (Gartner, Forrester, LNS, Guidepoint).
- Working knowledge of HubSpot, Salesforce, Gong, Navattic, or similar GTM tools.
- Experience building customer advocacy or reference programmes from the ground up.
Experience: 5+ years — Senior IC who operates independently without hand-holding.
What Success Looks Like — First 90 Days
- 2–3 deal-ready customer proof assets completed and in the hands of Sales.
- One full value-story package delivered for a priority GTM theme (cost takeout, OEE, or downtime reduction).
- Competitive battlecards and build-vs-buy collateral refreshed for top competitors.
- One product release or feature launch executed with internal enablement and external-facing assets.
- Measurable reduction in the Product Marketing Lead’s strategic asset-creation load.
What We Offer
• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music
Innovapptive does not accept and will not review unsolicited resumes from search firms.
Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.
