Responsible for defining go-to-market strategy, leading cross-functional collaborations, executing demand generation, and enhancing sales enablement to drive significant business growth.
Role Description
DocSend is looking for a data-driven Senior Product Marketing Manager to accelerate new-logo acquisition and revenue growth across self-serve and sales-assisted motions. As DocSend’s de-facto Head of Marketing, you’ll own DocSend’s end-to-end go-to-market (GTM) strategy. You’ll bridge Product, Sales, Paid Media, and Partnerships to deliver efficient, scalable demand. Your north star is business growth: you’ll define who we target, how we reach them, and how we continuously improve performance.
Responsibilities- Go-to-Market Ownership — Define target personas, select acquisition channels, and take ownership of our critical marketing performance metrics.
- Cross-Functional Alignment — Take a leadership role in bringing together cross functional partners from Engineering, Product, Sales, Paid Media, and Partnerships to deliver consistent, integrated campaigns.
- Demand Generation — Plan and execute launch, lifecycle, and content programs that create qualified pipeline and incremental ARR.
- Customer Insight Loop — Synthesize feedback from Sales, CX, and market research to inform product and marketing strategy.
- Sales Enablement — Develop collateral, talk tracks, and competitive insights that improve win rates and shorten sales cycles.
- 7+ years in growth marketing, demand generation, or product marketing for a B2B SaaS company, ideally with PLG and sales-led motions.
- Proven track record owning acquisition funnels end-to-end, hitting aggressive trial, pipeline, and revenue goals.
- Deep channel expertise (SEO, SEM, paid social, partnerships, lifecycle email).
- Strong analytical skills — you source your own data, create dashboards, and distill insights into actionable projects.
- Exceptional cross-functional communicator who can influence cross functional stakeholders with data-backed recommendations.
- Skilled storyteller able to translate product capabilities into customer value propositions and compelling content.
- Experience marketing B2B SaaS products
- Familiarity with sales-assist and product-led motions within the same funnel
- Hands-on experience with modern growth stack
- Comfortable operating in high-growth, resource-constrained environments and wearing multiple hats
Canada Pay Range
$138,600—$187,500 CAD
Top Skills
Paid Social
Sem
Seo
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