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The Coca-Cola Company

Senior Manager, Marketing – FLM, Bengal NER Jharkhand

Reposted Yesterday
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In-Office
Kolkata, West Bengal
Senior level
In-Office
Kolkata, West Bengal
Senior level
The Senior Manager of Marketing will lead Front-Line Marketing initiatives with local bottlers, ensuring marketing alignment and strategy execution while managing local brand activations and customer relationships.
The summary above was generated by AI

Location(s):

India

City/Cities:

Kolkata

Travel Required:

51% - 75%

Relocation Provided:

Yes

Job Posting End Date:

July 1, 2025

Shift:

Job Description Summary:

Senior Manager, Marketing – FLM, Bengal NER JHK

Location - Kolkata

Region Front-Line Marketing Lead will:

  • Drive local bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
  • Provide leadership in the execution of region-specific activations, with an emphasis on driving end-to-end closures, whilst leveraging the network.
  • Actively participate and provide a regional perspective when developing integrated execution strategies for both the long and short term.
  • Provide input on OU- and Market-level portfolio plans, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
  • Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable)
  • Oversee localisation and real-time amplification of IMX campaigns within the region, providing input to OU IMX team
  • Execute local media buying that cannot be bought at OU-level (through Mkt procurement)
  • Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
  • Support the System in customer and shopper marketing agendas, maintaining strong relationships with key customers.
  • Support Franchise and local bottling teams with regular cascades on Volume and Share performance deep dives specific to the region, along with recommendations on driving integrated action plans.
  • Region Front-Line Mkt Lead will carry out duties as individual contributors; drawing on local agencies; and interacting regularly with OU Frontline Marketing Lead, OU IMX Lead and broader OU marketing team.

Scope: 3 bottling partners

KEY SUCCESS PARAMETERS

Experience

  • Significant market and leadership experience (8-11 years work ex)
  • Direct experience with marketing activation
  • Business and commercial acumen, including financial expertise
  • Experience working with TCCC external partners (bottlers and customers)
  • Experience working in cross-functional and cross-geographical teams is preferred

Work Focus

  • Ability to provide nuanced region-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary
  • Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
  • Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
  • Ability to identify needs for campaign localization or customization as necessary
  • Ability to guide media buying (in partnership with Mkt procurement), as necessary

Communication Focus

  • Role will require frequent communication with OU Frontline Marketing Leadership team, OU Category teams, OU IMX team, and OU C&CL team, OU Franchise leadership teams
  • Role will also interact frequently with Bottlers and external parties (activation agencies, media)

Skills:

Business, Business Development, Business Partnerships, Communication, Creative Strategies, E2E Connection Planning, Marketing, Team Management

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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