Senior Field Marketing Manager, ANZ

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
About the Role
The Enterprise & Field Marketing organization within ServiceNow is responsible for driving revenue growth, adoption, and customer success across all our direct and indirect sales channels.
We are a high performing ANZ team within the APAC region, and looking for a highly organised, goal-oriented, self-directed professional to be an active player in our ANZ Field Marketing team. You will interact directly with key business leaders in ANZ and marketing teams across the APAC to drive and deliver campaign strategies across the customer's lifecycle, from awareness and education to acquisition, progression, application use and value realisation.
You will play a key role in analysing our target accounts for opportunity, and targeting buying groups within the account to deliver business impact. You'll be responsible for driving the program and campaign delivery, influencing and collaborating with APAC, Global teams to activate and deliver business growth.
You will have an understanding of go-to-market (GTM) sales strategies, leveraging and curating GTM motions on solutions, industry, partner marketing, new customer acquisition and customer success to achieve results. You're a savvy field marketing manager, which experience in Public Sector GTM program. a solid foundation in the Australian and New Zealand markets who can conceptualise, execute and manage insight-driven optimizations and executive-level reporting across a diverse and matrixed organization.
Crucial to your success is having a good foundation in SaaS and enterprise technology, Australian and NZ public sector knowledge. expertise using Claude and CoPilot and curiosity to innovate and explore new ways to use AI, excellent experience in campaign delivery across channels, relationship management skills, team collaboration, adaptability and expertise in enterprise technology marketing in a fast-paced, dynamic environment.
Key Responsibilities

• Curate and lead field marketing programs collaborating closely with all ANZ Sales, Partner and Business Development to gather insights, deliver campaigns and align plans, create content to accelerate business growth.
• Develop a data-informed strategy on audience segmentation and opportunity, prioritisation of marketing channels and tactics to conceptualize programs that will deliver impact across the account customer lifecycle
• Lead through influence to ensure delivery and execution at scale of campaigns and programs across ANZ Field marketing and business teams that result in measurable growth in business goals and revenue. Set best practices in narratives, engagement and high-performance campaigns.
• Leverage all direct and indirect channels and the power of AI to land new business and drive up-sell, cross-sell and adoption marketing campaigns across customer buying groups and activate the ecosystem for new business acquisition.
• Develop and test new campaign scenarios to drive optimisations and efficiencies against investments.
• Bring deep domain knowledge of Australian and New Zealand government stakeholder dynamics, including the nuances of federal, state entities
• Prepare and input into forecasts, pipeline reports and meetings, monitoring key business metrics, quality and audience insights
• Understand buying groups dynamics and use this intelligence in your programming to improve results
• Continually look at ongoing innovations and best practices to elevate the program, experience, and results.

Qualifications
To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analysing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 8+ years of marketing experience in a B2B enterprise technology environment directly supporting sales teams in field marketing, account based marketing, or campaign management. Proven track record of delivering business impact across the account lifecycle. An understanding of the diverse business, cultural and media landscapes across ANZ with proven experience in adapting marketing strategies for localisation.
• Experience in managing budgets and vendors to deliver effective marketing campaigns at scale.
• Experience managing multiple stakeholders across concurrent campaigns.
• Excellent communication, interpersonal, and presentation skills. Ability to influence and align diverse, senior stakeholders across different time zones and cultural backgrounds.
• Be digitally savvy with a demonstrated understanding of the role of digital across integrated campaigns.

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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