GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.
Thanks to products like Duo Enterprise, and Duo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organisation.
Are you passionate about empowering developers and shaping the future of technology? GitLab is seeking a dynamic and experienced Developer Advocate to join our growing Developer Relations team. As a Developer Advocate at GitLab, you'll be at the heart of our mission to build authentic connections with the developer community with a particular focus on growing awareness and excitement for GitLab in India. You'll help us directly engage developers – supporting developers with technical content that helps them solve real problems, engaging with developers through meaningful conversations, and creating value for developers by improving their GitLab experience.
You work will primarily fall within the "Three Cs" our team focuses on:
- Content: creating compelling technical content (blogs, demos, videos, tutorials)
- Customer and community engagement: engaging with customers and community members through forums and events
- Consulting: consulting cross-functionally to ensure the developer voice shapes GitLab's direction
This is an opportunity to make a significant impact on GitLab's developer community strategy while working with DevSecOps technologies, AI-powered development tools, and one of the world's largest DevOps platforms. You'll help us grow our developer mindshare through technical excellence and authentic community relationships.
What You’ll Do- Develop Content Strategy: Develop and execute strategies to engage developers through technical content, including blog posts, tutorials, sample code, videos, whitepapers, and documentation, to help developers understand and successfully utilize our platforms.
- Engage and Educate: Connect with developer communities online (forums, social media, Q&A sites) and offline (meetups, conferences, hackathons). Deliver compelling presentations, workshops, and demos to showcase the power and potential of GitLab.
- Lead Technical Demonstrations: Represent GitLab at customer and analyst engagements including conferences, executive meetings, and community meetups. Provide technical guidance and own demonstrations for major events, analyst reports, and product launches.
- Champion Developer Needs: Act as the voice of the developer within GitLab. Gather feedback, identify pain points, and advocate for improvements to our products, documentation, and developer experience.
- Lead Strategic Initiatives: Lead initiatives in collaboration with internal teams (Product, Engineering, Marketing, Sales) and key strategic partners (AWS, Google) to influence product direction, develop go-to-market strategies, and define our approach to developer engagement.
- Must understand the software development lifecycle, preferably in large enterprise environments, with demonstrated understanding of modern development workflows including AI assisted development.
- Experience with security and/or AI tools and understanding of the problems they help users solve.
- 5+ years experience creating technical content including talks, demos, workshops, webinars, videos, and written materials. Please provide a recent example of your work.
- Outstanding written and verbal communication skills with the ability to translate complex technical concepts into clear, intuitive explanations
- Capable of coordinating across many teams and performing in a fast-moving environment. Experience working autonomously and guiding strategy decisions.
- Comfortable presenting to technical audiences and ability to travel up to 25% of the time for events and community engagement in India and internationally.
- You share our values of collaboration, results, efficiency, diversity & inclusion, iteration, and transparency, and have the ability to use GitLab effectively
Some examples of our projects:
- Developer Advocacy Handbook
- Developer Advocacy Content Library
- youtube.com/gitlab
- about.gitlab.com/blog
The Developer Advocacy team supports and grows GitLab's user community by enabling and engaging with GitLab community members through deep technical content, targeted programs, and events. We're part of the broader Developer Relations team and focus on areas aligning with GitLab's strategic interests including DevSecOps, enterprise-scale software delivery challenges, and AI-powered development workflows.
Our team operates globally with members specializing in different focus areas including Core DevOps, Security, and AI. We work in public by default, maintaining projects that showcase GitLab use cases, provide technical demonstrations, and actively support our customers, community, and teammates. Our team collaborates most closely with Marketing, Product, Engineering, and Sales.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
