WP Engine Logo

WP Engine

Segment Marketing Director, Mid-Market

Posted 4 Days Ago
Hybrid
38 Locations
Senior level
Hybrid
38 Locations
Senior level
The Director of Mid-Market Segment Marketing will develop and execute marketing strategies and campaigns to support growth in the Mid-Market customer segment. This role requires collaboration across departments to drive leads and revenue while optimizing marketing campaigns through data-driven insights.
The summary above was generated by AI

We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.

WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com.

 

The Director, Mid-Market Segment Marketing will play a critical role in aligning marketing efforts for the Mid-Market customer segment directly with revenue outcomes. This leader will report to the Sr. Director of Segment Marketing and is responsible for overseeing the development and execution of customer segment go-to-market strategies, integrated marketing campaigns, and cross-functional collaboration with sales and other departments to ensure marketing efforts contribute to pipeline growth, sales and ecommerce success. This role requires someone who understands the craft of marketing, balancing data-driven insights with the art of deeply connecting with customers through storytelling, and who can collaborate cross-functionally to achieve measurable business outcomes.

What You’ll Do

  • The focus of this position is to support the growth of the Mid-Market segment by developing and executing structured, impactful marketing campaigns that drive leads and revenue, and ultimately, market share

  • The position will focus on the marketing strategy, execution, and revenue ownership for the Mid-Market segment

  • Develop a deep understand of the Mid-Market segment including their needs, pain points, sub-segments, and unique buyer journey

  • Partner with Product Marketing to understand the products, features, and functionality and then translate those product messages into storylines and tailored messaging for the Mid-Market segment

  • Develop a marketing strategy tailored to the Mid-Market segment and then translate that into storytelling, audience messaging and integrated marketing campaigns to attract Mid-Market customers to WP Engine

  • Brief the larger marketing organization (brand, content, channel, ops) on the campaigns required to support your segment and then manage the development and execution of those campaigns from start to finish

  • Use data to optimize marketing campaigns and measure ROI

Requirements

  • 8+ years of experience with a focus on revenue marketing and demand generation in high-growth SMB2B environments. Preference for experience working in a high-growth SaaS company with a strong understanding of the SaaS sales cycle.

  • Deep experience with setting up and deploying Account Based Marketing required

  • Experience focusing on and driving revenue from a Mid-Market segment

  • Experience in complex organizations that span both an online/PLG motion and a multi-stakeholder, strategic sale process, with multiple segments and a broad product portfolio

  • Excellent communication and collaboration skills, with the ability to influence cross-functional teams 

  • Strong analytical and data-driven mindset, with the ability to translate insights into actionable strategies. Demonstrated ability to use data and analytics to measure marketing effectiveness and make data-driven decisions.

  • Demonstrated ability to juggle multiple priorities and shift based on business needs
     

The Perks & Benefits

  • Company Stock Options (Every employee is an owner in the company)

  • Great Health Benefits (Medical, Dental, Vision, Life Insurance)

  • Fertility Benefits (IVF/Fertility drug coverage)

  • HSA Company contribution $750 for employee / $1500 for family

  • 401(k) with a 4% match

  • Disability Insurance 

  • Paid Family and Caregiver’s Leave

  • Employee Assistance Program

  • Generous Vacation Time (Who doesn’t like time off)

  • One-time $500 payment to set up your home office

  • 4 Company Wellness Days a year

  • 1 floating holiday

  • $100 monthly wellness allowance to spend on what you want

  • Free subscription to Calm

  • Pet Insurance

  • On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal

#LI-TB1

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law. ​

Base Salary Range

$148,000.00 - $222,000.00

We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.

Top Skills

SaaS

Similar Jobs

8 Days Ago
Urbandale, IA, USA
Internship
Internship
Artificial Intelligence • Cloud • Internet of Things • Machine Learning • Analytics • Industrial
As a Communications Part-Time Student at John Deere, you will develop employee engagement communications, monitor digital signage, provide graphic design support, and prepare unit communications under guidance. This role requires creativity, collaboration, and the ability to work with various media.
Top Skills: Adobe ExpressAdobe IllustratorAdobe PhotoshopAdobe Premiere ProAdobe Premiere RushExcelMicrosoft PowerpointMicrosoft Word
13 Days Ago
Hybrid
Des Moines, IA, USA
Mid level
Mid level
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
The Content and Marketing Analyst will analyze content performance, develop optimization strategies, conduct A/B testing, and monitor market trends. They will prepare reports on findings and collaborate with internal teams to enhance content effectiveness and engagement.
13 Days Ago
Hybrid
Des Moines, IA, USA
Senior level
Senior level
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
The Digital Marketing Manager is responsible for driving brand strategy and marketing promotions for Apple News, managing brand relationships, performing day-to-day reporting and analytics, and executing promotional efforts to support business growth.

What you need to know about the Kolkata Tech Scene

When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account