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Location: Fully-Remote (Work from Home), 9 AM - 6 PM EST

We're seeking experienced and dynamic Search Marketing Specialists to join their team, serving a diverse range of U.S.-based clients. Submit your application along with your video to be considered for these exciting opportunities

Key Responsibilities:

Campaign Management: Lead and optimize advertising campaigns on platforms like Instagram, LinkedIn, Google, Meta, Pinterest, and Amazon focused on lead generation, lead conversion, and customer acquisition.
Strategy Development: Develop comprehensive paid media strategies that align with marketing goals and target the right audience segments.
Performance Analysis and A/B Testing: Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance.
CRM and CMS Management: Utilize tools like HubSpot, Salesforce, and ClickUp for marketing operations assistance.
Use advanced analytics tools such as Google Analytics to monitor and report on campaign performance.
Budget Management: Manage and allocate campaign budgets effectively to maximize ROI.
Ad Creatives and Copywriting: Design and develop compelling ad creatives, and craft engaging copy that resonates with the target audience.
Diverse Campaign Strategy Experience: Develop and implement campaign strategies across various approaches including B2B, B2C, DTC, and lead generation.

What Success Looks Like:

Lead Generation Efficiency: Your targeted campaigns have measurably increased lead quality and quantity.
Campaign Optimization: Through rigorous A/B testing and analytics, you’ve refined advertising strategies to maximize ROI.
Strategic Contribution: Successfully integrated insights to enhance the targeting and effectiveness of campaigns.

Qualifications:

Proven Experience: At least 3-5 years in paid media management with significant experience in working with U.S.-based clients.
Platform Expertise: Extensive experience in managing and optimizing campaigns on LinkedIn, Instagram, Google Ads, Meta, Pinterest, and Amazon.
Analytical Proficiency: Strong skills in campaign analysis and using A/B testing to improve results.
Technical Skills: Knowledge of HubSpot, Salesforce, ClickUp, and Google Analytics.
Communication Skills: Excellent communication abilities to effectively collaborate with teams and report on campaign progress.
Creative Skills: Experience in designing ad creatives and crafting compelling copy.
Strategic Experience: Proven experience in developing and executing diverse campaign strategies for B2B, B2C, DTC, and lead generation.

This role offers a dynamic opportunity for a Search Marketing Specialist to significantly impact our diverse range of clients. If you are results-driven, skilled in digital marketing, and adept at navigating complex campaign landscapes, we invite you to apply and help propel our client's growth.

Application Process:To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets

What you need to know about the Kolkata Tech Scene

When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.