Regional Sales Head - West Bengal, India

Key Responsibilities

•  Achieve regional sales volume, revenue, and profitability targets. 
•  Develop and execute annual and quarterly sales plans for West Bengal, Odisha, and Chhattisgarh. 
•  Drive primary and secondary sales through dealer-distributor networks. 
•  Identify high-potential markets and implement growth strategies. 
•  Monitor market share and ensure business expansion across assigned territories. 
•  Forecast sales demand and coordinate production planning with the manufacturing team. 

2. Channel Development & Dealer Management

•  Appoint, develop, and manage distributors, dealers, and retailers across the region. 
•  Strengthen dealer engagement through incentive schemes, loyalty programs, and business reviews. 
•  Ensure dealer profitability and inventory optimization. 
•  Conduct regular dealer visits and resolve channel conflicts. 
•  Expand rural and semi-urban distribution networks to increase market reach. 

3. Team Leadership

•  Lead, mentor, and develop Area Sales Managers, Territory Sales Managers, and Sales Officers. 
•  Set KPIs and monitor individual and team performance. 
•  Conduct monthly sales reviews and market visits with team members. 
•  Build a high-performance sales culture focused on results and customer service. 
•  Identify training needs and ensure continuous capability development. 

4. Market Development

•  Develop new business opportunities in: 
  •  Agriculture & Irrigation 
  •  Borewell Contractors 
  •  Government Water Supply Projects 
  •  Solar Pumping Projects 
  •  Builders & Infrastructure Projects 
  •  Industrial Applications 
•  Strengthen relationships with consultants, contractors, OEMs, and project customers. 
•  Identify opportunities in government tenders and institutional sales. 

5. Key Account Management

•  Manage strategic customers and large distributors. 
•  Build relationships with government departments, EPC contractors, irrigation departments, and institutional buyers. 
•  Conduct techno-commercial negotiations and finalize business agreements. 
•  Ensure customer retention and repeat business generation. 

6. Collections & Credit Control

•  Monitor receivables and outstanding payments. 
•  Ensure adherence to company credit policies. 
•  Work closely with finance teams for collection efficiency. 
•  Minimize overdue accounts and bad debts. 

7. Market Intelligence

•  Track competitor activities, pricing, product launches, and channel strategies. 
•  Analyze market trends and customer requirements. 
•  Recommend pricing and product positioning strategies. 
•  Provide periodic market intelligence reports to management. 

8. Reporting & MIS

•  Prepare monthly sales reports, forecasts, and business reviews. 
•  Monitor achievement against budget and targets. 
•  Maintain CRM and sales pipeline records. 
•  Present regional performance reviews to senior management. 

Skills, Knowledge and Expertise

• 12–18 years of experience in the sales and marketing of Submersible Pumps and Motors, with a strong track record of driving business growth through dealer-distributor networks. 
• Minimum 5 years in a regional leadership role. 
• Strong exposure to East India markets, especially West Bengal, Odisha, and Chhattisgarh. 

•  Strong knowledge of Submersible Pumps, Submersible Motors, Domestic Pumps, Mini Pumps, and Monoblock Pumps. 
•  Expertise in channel sales, dealer-distributor management, and network expansion. 
•  Proven ability to drive primary and secondary sales growth across assigned territories. 
•  Experience in market development, territory management, and business planning. 
•  Strong understanding of agricultural, residential, and water management pump markets.

Leadership & Managerial Skills

•  Strong leadership capabilities with experience in managing and developing regional sales teams. 
•  Ability to coach, mentor, and motivate teams to achieve business goals. 
•  Excellent performance management and team-building skills. 
•  Capability to drive accountability and foster a high-performance culture. 
•  Strong decision-making and problem-solving abilities.

About
Franklin Electric is a global leader in water and energy systems, committed to continuous improvement and innovation to meet the diverse needs of our customers. Our founders in 1944 named the company after America’s pioneer electrical engineer, Benjamin Franklin, which lives on today in our culture to drive us to push boundaries and create meaningful change. We offer a comprehensive range of pumps, motors, drives, and controls for residential, commercial, agricultural, industrial, and municipal applications.More than just a workplace, Franklin Electric is a vibrant and inclusive community of forward-thinkers, united by our mission to drive positive impact worldwide. Our culture fosters career growth and personal development, with a focus on promoting from within and nurturing talent. Our recent awards in “America's Most Responsible Companies”, “Most Trusted Companies” by Newsweek, “America’s Climate Leaders” and “Indiana’s Best Places to Work” attest, we're dedicated to upholding the highest standards of corporate responsibility.At Franklin Electric, we believe that everyone deserves to be treated fairly and respectfully, and that our diversity of thought, culture and experience makes us a stronger company. Our commitment to social responsibility is evident in programs like the Franklin Women's Network and our philanthropic efforts through the Franklin Wells for the World Foundation. Through these endeavors, we've provided clean water to over 284,000 people in 12 countries, addressing the global water crisis head-on,Locally in our communities, the Franklin Electric Charitable and Educational Foundation (FECEF) supports causes close to our hearts, such as United Way, Boys & Girls Club, and Big Brothers Big Sisters. Our dedication to excellence extends beyond our products and services, shaping a brighter future for both our employees and the communities we serve. Join us in driving meaningful change and making a difference with Franklin Electric.