Who are we?
Checkmarx is the enterprise application security leader and the host of Checkmarx One™—thendustry-leading cloud-native AppSec platform that helps enterprises build #DevSecTrust.
Powered by the intelligence from our industry-leading AppSec security research team andour AI-driven technology and services, our platform is designed to enable CISOs, AppSec, and development leaders to prioritize their teams’ focus on what impacts their business.
Our offerings secure every phase of development for every application, from the very first line of code through production, while simultaneously balancing the dynamic needs of security and development teams.
We are honored to serve more than 1,800 customers, which includes 60 percent of all Fortune 100 organizations. We are committed to moving forward with the unwavering dedication to the safety and security of our customers and the applications that power our day-to-day lives.
What are we looking for?
Checkmarx is seeking a regional marketing partner to join our Asia Pacific, Middle East & Africa (AMA) marketing team.
In this role, you will shape and execute the marketing strategy for the India, Middle East, and South Africa region, driving demand through integrated marketing programs—both directly and with partners.
We’re looking for a dynamic and proactive marketing professional who thrives in a fast-paced B2B environment and is passionate about delivering impactful marketing campaigns. This role reports to the AMA Regional & Partner Marketing Director.
Requirements
How will you make an impact?
Regional Marketing Strategy & Ownership
- Own all marketing efforts in the IMEA region, aligning closely with regional sales leadership to support pipeline generation and business objectives.
- Translate global marketing strategy into local execution plans tailored to regional market dynamics, personas, and industries.
- Integrated Campaigns & Digital Execution
- Plan, localize, and execute integrated multi-channel campaigns (email, digital ads, webinars, social, ABM) targeting relevant personas and sectors.
- Work with the global digital team to optimize paid campaigns and web content for regional engagement and lead generation.
- Event Management
- Lead the execution of digital, virtual, and in-person events, including trade shows, user groups, workshops, and hospitality engagements.
- Ensure each event contributes measurable ROI and supports pipeline acceleration.
Stakeholder Collaboration
Collaborate closely with internal stakeholders, including Sales, Pre-Sales, Channel, and Global Marketing, to align programs with business goals.
Act as the regional marketing point-of-contact, ensuring communication, alignment, and feedback loops.
Channel & Partner Marketing
- Drive joint marketing campaigns with resellers and distributors, aligning MDF usage with business priorities.
- Oversee partner communication, content localization, and co-branded activities to grow partner-sourced pipeline.
Content, PR & Localization
- Partner with corporate marketing to localize and adapt global content for regional relevance.
- Support local PR initiatives to elevate brand visibility and thought leadership in target countries.
Lead Management & Sales Enablement
- Work with SDRs and sales to ensure timely and accurate follow-up on leads generated through marketing activities.
- Provide enablement materials and campaign insights to support the sales process.
Budget & Vendor Management
- Manage the regional marketing budget, track performance, and report on KPIs including ROI, lead volume, and pipeline influence.
- Select, negotiate, and manage external vendors and agencies as required to support execution.
What is needed to succeed?
- 5–9 years of B2B marketing experience in the technology or cybersecurity industry, ideally in a field or channel marketing role.
- Proven ability to plan and execute integrated, multi-channel marketing campaigns, with a strong emphasis on event marketing and regional execution.
- Experience working with channel partners, including co-marketing and MDF planning.
- Strong knowledge of digital marketing tools (e.g., HubSpot, Salesforce, LinkedIn Campaign Manager).
- Self-starter with exceptional project management and stakeholder engagement skills.
- Analytical and data-driven, with the ability to interpret campaign performance and pivot strategy accordingly.
- Excellent communication skills in English—both written and verbal; knowledge of regional languages is a plus.
- Strong project management skills, with the ability to manage multiple priorities and meet tight deadlines.
- Self-starter with strong stakeholder engagement and collaboration abilities.
- Willingness to travel up to 20% for industry events, trade shows, and regional meetings.
What we have to offer
At Checkmarx, you'll be part of a collaborative, high-energy team driving marketing success in one of the most dynamic regions. Checkmarx offers a great work environment, professional development, challenging careers, competitive compensation, and great work-life balance, as well as great benefits and perks throughout the year. Checkmarx is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
