Marketing Manager

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.

The Opportunity:

The Marketing Manager, Recruitment Partner Segment, is responsible for developing and executing the strategy for the Recruitment Partner (RP) segment at ApplyBoard. This role focuses on the management and delivery of individual programs, including loyalty programs, co-marketing initiatives, campaigns, and flagship projects targeting our recruitment partner base. The successful candidate will report to the Partner Segment Lead but will be based in India, to ensure seamless collaboration and execution.

What You'll Do Every Day:

• Develop and Manage RP Segment Strategy

  • Create and execute a comprehensive strategy to promote and engage recruitment partners.

  • Oversee the prioritization and promotion of recruitment partners through available channels, ensuring alignment with business objectives.
     

• Program Management and Delivery

  • Manage and deliver individual programs such as loyalty programs, co-marketing initiatives, campaigns, and flagship projects.

  • Ensure the effective execution of these programs to drive engagement and adoption among recruitment partners.
     

• GTM Strategy and Execution

  • Design and implement go-to-market (GTM) strategies tailored to the recruitment partner segment.

  • Collaborate closely with Sales and priority partners to ensure cohesive and effective marketing initiatives.

  • Innovate and adapt marketing tactics to meet the evolving needs of the segment.
     

• Campaign Management and Optimization

  • Plan, execute, and measure multi-channel marketing campaigns, utilizing traditional and digital channels.

  • Analyze key performance metrics to evaluate the effectiveness of campaigns and make data-driven recommendations for optimization.
     

• Cross-functional Collaboration

  • Serve as a key interface between Marketing, Sales, and priority partners to drive segment strategy and execution.

  • Work with internal teams to align marketing initiatives with overall business goals and objectives.
     

• Market Research and Insights

  • Understand market research to identify trends, insights, and opportunities for innovation.

  • Develop a learning agenda to continuously improve brand and customer metrics through experimentation and insights.
     

• Recruitment Partner Portfolio Management

  • Manage the recruitment partner portfolio and oversee GTM activities to create greater engagement.

  • Drive increased applications, programs, schools, and geographic reach through effective portfolio management.

What you bring to the table:

• Marketing Experience

  • 5+ years of marketing experience, with a focus on segment strategy and program management.

  • Experience in promoting educational institutions or related sectors is highly desirable.
     

• Educational Background

  • Degree qualified in Marketing, Communication, Commerce, or a related field (preferred, not mandatory).
     

• Strategic and Creative Thinker

  • Ability to develop and implement strategic marketing plans.

  • Creative problem-solver who can inspire and motivate teams.
     

• Analytical and Commercially Oriented

  • Highly analytical with a focus on business impact.

  • Experience in measuring and optimizing marketing campaigns.
     

• Organizational Skills

  • Strong planning, prioritization, and project management skills.

  • Ability to manage multiple projects in a fast-paced, dynamic environment.
     

• Communication Skills

  • Outstanding written and verbal communication skills.

  • Ability to collaborate effectively with cross-functional teams and external partners.

About ApplyBoard

ApplyBoard empowers students around the world to access the best education. With more than 1,000,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.

ApplyBoard’s 1,200 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a five-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.

Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.