Who is Blueprint?
We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of our teams, who all have unique perspectives and years of experience across multiple industries. We’re bold, smart, agile, and fun.
What does Blueprint do?
Blueprint helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies.
Why Blueprint?
At Blueprint, we believe in the power of possibility and are passionate about bringing it to life. Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams. You’ll focus on solving unique business problems while gaining hands-on experience with the world’s best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds. At Blueprint, you’ll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions. We guarantee you won’t find a better place to work and thrive than at Blueprint.
In this Role
As the Worldwide Consumer Engagement Lead, you will shape and drive the global social and retail media strategy for consumer-facing products across devices, software, and services. You’ll be at the forefront of social commerce and retail media innovation—helping strengthen partnerships with major global retailers while leading integrated campaigns that influence consumer purchase paths. Acting as the connector between internal teams, retail partners, and media platforms, you will develop scalable strategies, streamline execution across regions, and guide teams through the evolving social and retail media landscape.
Key Responsibilities
- Social Strategy & Partnerships: Lead global social strategy, aligning brand-owned social channels with retailer-owned handles to maximize reach and engagement.
- Retail Media Networks: Partner with global retail leaders to shape, pilot, and scale retail media strategies, ensuring alignment with consumer priorities.
- Campaign Strategy & Support: Provide guidance on social content best practices and channel strategy to marketing managers supporting major consumer product launches and campaigns.
- Playbook Development: Maintain and evolve global playbooks for social commerce, influencer engagement, and retail media strategies to enable consistency and efficiency across regions.
- Regional Collaboration: Partner with regional leads in the Americas, EMEA, and Asia to streamline approaches, share best practices, and strengthen local market execution.
- Executive & Stakeholder Engagement: Prepare social strategy inputs for executive meetings with global retail partners and provide thought leadership on social and retail media trends.
- Innovation & Measurement: Drive experimentation across social commerce and retail media channels, incorporating personalization, co-branding, and performance measurement.
Required Qualifications
- Experience: 10–15 years of demonstrable experience in social strategy, content strategy, influencer strategy, and integrated marketing campaigns (brand, platform, or agency).
- Digital & Ecommerce Expertise: Minimum 5+ years in partner, digital, or ecommerce marketing.
- Complex Organization Experience: 3+ years working in large, matrixed organizations with cross-functional teams.
- Industry Background: Experience within consumer electronics, silicon providers, retail brands, or major social media platforms.
- Global Scope: Proven success managing international projects and navigating cross-cultural dynamics.
- Leadership Skills: Track record of driving global strategy execution, cross-regional alignment, and measurable impact.
- Education: Bachelor’s degree required.
Preferred Qualifications
- Hands-on experience with retail media networks, including strategy design, partner activation, and performance optimization.
- Prior work on a brand strategy or media team with a focus on consumer engagement.
- Familiarity with emerging social commerce platforms, especially hyper-local networks across Asia (e.g., Douyin, WeChat, Red Book, LINE).
- Strong relationships with platform-side stakeholders (YouTube, TikTok, Instagram, Meta, etc.).
- Experience developing influencer/creator strategies at scale.
Salary Range
Pay ranges vary based on multiple factors including, without limitation, skill sets, education, responsibilities, experience, and geographical market. The pay range for this position reflects geographic based ranges for Washington state: $125,000 - $135,000 USD/annually. The salary/wage and job title for this opening will be based on the selected candidate’s qualifications and experience and may be outside this range.
Equal Opportunity Employer
Blueprint Technologies, LLC is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law.
If you need assistance or a reasonable accommodation to complete the application process, please reach out to: [email protected]
Blueprint believes in the importance of a healthy and happy team, which is why our comprehensive benefits package includes:
- Medical, dental, and vision coverage
- Flexible Spending Account
- 401k program
- Competitive PTO offerings
- Parental Leave
- Opportunities for professional growth and development
Location: Remote, preferably in the Greater Seattle area.
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