Product Marketing Manager

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Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

• Define and execute product marketing strategy for Informatica’s Cloud Modernization program.
• Craft differentiated messaging and positioning that clearly communicates the value of modernization in enabling AI-driven transformation. 
• Develop data-driven go-to-market plans and continuously refine them based on customer insights, market trends, and performance metrics. 

• Partner with customers to create compelling narratives, case studies, and assets that highlight real-world modernization journeys and business outcomes. 
• Own and deliver a comprehensive content portfolio—including whitepapers, blogs, solution briefs, presentations, and sales enablement tools—to support the full buyer journey. 

• Act as a subject matter expert (SME) for Cloud Modernization, enabling sales to effectively articulate Informatica’s value to prospects and customers. 
• Build high-impact sales enablement materials that simplify complex cloud and data modernization concepts for diverse audiences.

• Collaborate closely with product management, campaign teams, sales, alliances, and global system integrators (GSIs) and Ecosystems teams to drive Modernization program adoption and pipeline growth. 
• Align with demand generation and corporate marketing teams to execute integrated campaigns across channels.

• Represent Informatica as a thought leader at industry events, webinars, analyst briefings, and media engagements. 
• Promote Cloud Modernization best practices through digital channels, social media, and customer-facing programs.

• Plan and execute successful product and program launches—from messaging and positioning to field readiness and market activation. 

• You're well-versed in enterprise software, especially cloud data management, data and app integration, iPaaS, and cloud modernization technologies. 

• Can develop product positioning/messaging that articulates unique value propositions. 

• Understand multiple primary personas, including developers, enterprise architects, data engineers, ETL and software developers, data analysts, data scientists, and C-level IT managers. 

• Oversee and deliver a complete bill of materials, including ebooks, blogs, whitepapers, datasheets, etc., presentations, briefs, FAQs, guides, and related collateral that allow the sales process from lead generation to deal close, create excitement, and build trust in market leadership that accelerates Informatica’s IDMC adoption. 

• Work collaboratively with partners and GSI teams to accelerate and scale Cloud Modernization programs. 

• Strong understanding of enterprise software, particularly cloud data management, integration, MDM, and modernization strategies.
• Proven ability to create compelling positioning and messaging that differentiates solutions in competitive markets. 
• Experience engaging multiple personas, including developers, architects, data engineers, analysts, and C-level executives. 
• Ability to translate complex technical concepts into clear, concise, and persuasive content. 
• Demonstrated success collaborating across global, cross-functional teams and influencing stakeholders. 
• Creative, strategic thinker with a passion for storytelling and innovation in marketing.

• 5 or more years of product marketing experience with experience delivering compelling, breakthrough content in an enterprise software environment.
• Develop an understanding of data integration and data engineering market and solutions, customer pain points, competition, and trends.
• Experience with content development for complex products sold to IT or other technical buyers is desired.
• Written and verbal skills with meticulous attention to detail
• Outstanding communication skills, especially converting complex ideas into simple messages.
• Experience participating in and influencing cross-functional teams.
• Work with peer and senior technical customer users/buyers to solicit and summarize customer and market feedback for actionable recommendations on positioning and messaging.
• Create data-driven go-to-market plans and adjust based on data analysis, market feedback, and corporate strategy evolution.
• MBA or equivalent educational background, we will consider an equivalent combination of relevant education and experience
• Minimum 5+ years of relevant professional experience

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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