Lead product positioning, messaging, and GTM for B2B chemical products. Conduct market research and competitive analysis, create sales enablement and content, collaborate with Product and Sales, analyze adoption metrics, optimize messaging, and support pricing and packaging decisions while acting as the voice of the customer.
About Us
We are a specialty chemicals manufacturing company with a full stack solution from R&D to manufacturing and doorstep delivery of innovative chemicals. Headquartered in Bengaluru, India we cater to pharmaceutical, agrochemical, industrial chemicals, personal care, and home care industries.
Our B2B fulfillment platform supports businesses globally in developing and manufacturing chemicals from lab to commercial scale. With a team of in-house R&D experts and scientists, we offer custom synthesis and route scouting services to support manufacturers in product development.
We are VC backed - here is a read. We are 450+ people strong and have offices in India, USA, Japan, UAE and Indonesia. We are currently exporting to over 17 countries from India currently.
Read to learn more ▶️ https://lnkd.in/gd7brT8S
We are looking for a strategic and execution-driven Product Marketing Manager to lead product positioning, messaging, and go-to-market initiatives. This role sits at the intersection of Product, Sales, and Growth, and will be responsible for driving adoption, revenue impact, and market differentiation.
- Define product positioning, value propositions, and messaging frameworks.
- Lead end-to-end go-to-market (GTM) strategy for new product launches and feature releases.
- Conduct market research, competitive analysis, and customer segmentation.
- Develop sales enablement materials including pitch decks, case studies, one-pagers, and battle cards.
- Collaborate closely with Product teams to translate technical features into customer-centric benefits.
- Drive content strategy in partnership with Growth and Marketing teams.
- Own product narratives across website, campaigns, and external communications.
- Analyze product adoption metrics and optimize messaging based on insights.
- Support pricing and packaging strategy aligned with business goals.
- Act as the voice of the customer internally.
- 8–10 years of experience in Product Marketing, Growth, or Product roles.
- Experience in B2B, SaaS, deep-tech, or platform-based businesses preferred.
- Strong understanding of GTM strategy and lifecycle marketing.
- Ability to simplify complex technical concepts into compelling messaging.
- Experience working cross-functionally with Product, Sales, and Leadership.
- Strong analytical skills and data-driven decision-making mindset.
- Excellent written and verbal communication skills.
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