Lead positioning, messaging, and go-to-market for Paytm's EDC products. Translate product features into merchant value propositions, drive launches and adoption campaigns, enable sales with storytelling, use data and market research to refine messaging and conversion, and partner with cross-functional teams to grow product usage.
About Paytm Group:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role
We are looking for a product marketing professional to drive positioning, adoption, and growth of Paytm’s EDC offerings across merchant segments.
Key Responsibilities
* Define product positioning, messaging, and go-to-market strategy for EDC products.
* Work closely with product teams to translate features into clear merchant value propositions.
* Drive launches, campaigns, and adoption strategies for new features and products.
* Partner with sales and distribution teams to enable effective product storytelling
* Use data and customer insights to refine messaging and improve conversion funnels.
* Conduct market research and competitive analysis to identify differentiation opportunities.
Ideal Candidate Profile
* 4–5 years of experience in product marketing (fintech / SaaS / payments preferred).
* Strong ability to simplify complex products into clear, compelling narratives.
* Experience working with cross-functional teams (product, sales, analytics)
* Data-driven mindset with strong execution capability
* Strong communication and stakeholder management skills.
Why join us
A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities solid 360 feedback from your peer teams on your support of their goals respect, that is earned, not demanded from your peers and manager.
Compensation:
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story
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