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Product Marketing Manager- Pharmanex

Posted 2 Days Ago
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In-Office
Mumbai, Maharashtra
Mid level
In-Office
Mumbai, Maharashtra
Mid level
Lead product marketing for Pharmanex India: develop business plans, positioning, naming, branding, and pricing; conduct market research and competitive analysis; manage product lifecycle and portfolio performance; collaborate with Brand Marketing, R&D, Supply Chain, Legal and external partners to execute product initiatives and drive sales.
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About the Role
We are looking to hire a Product Marketing Manager for our India Market. This team is responsible for launching products, managing the global product life cycle, and driving sales performance for Pharmanex products across regions.

What You’ll Do

·       Develop comprehensive business plans, including product positioning, naming, branding, and pricing for the India market

·       Participate in the annual portfolio planning process and contribute market-specific insights

·       Execute product strategy and concept proposals

·       Identify and recommend new technologies, innovations, or trends relevant to India that can translate into strong product concepts aligned with business strategy

·       Conduct marketing research, surveys, and third-party studies to understand consumer needs and evaluate concepts, features, pricing, and brand attributes

·       Support management in reviews, approvals, and cross-functional alignment

·       Analyze portfolio performance regularly and recommend product development opportunities for the product and category roadmap

·       Lead the annual brand review for your category, including sales analysis, opportunity identification, competitive intelligence, and category trends

·       Collaborate with cross-functional partners and external vendors to manage initiatives from idea generation through execution

·       Work closely with Brand Marketing, R&D, Supply Chain, Legal, and Regulatory to achieve business objectives for each product initiative

·       Maintain strong connections with internal and external stakeholders relevant to Product Marketing

What You’ll Need

·       General understanding of the personal care and beauty industry, including product categories and trends in India

·       Solid understanding of the product development process across marketing, technical, and production functions

·       Strong teamwork skills with the ability to build and maintain positive working relationships

·       Ability to deliver on commitments and perform well under pressure

·       Demonstrated creativity and innovation with sound business judgment

·       Willingness to take initiative and support management in making informed, calculated decisions

·       Strong accountability and ownership of tasks, including responsibility for errors

·       High attention to detail and strong timeline management

·       Ability to conduct professional presentations

·       Excellent verbal and written communication skills

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