Develop and execute product marketing strategies to increase awareness, adoption, market penetration, and growth. Create compliant marketing collateral, support product launches, optimize landing pages for SEO and conversion, improve onboarding journeys, and develop cross-sell and upsell campaigns. Collaborate with sales, product, legal, compliance, design, digital, media, and analytics teams on messaging, training, feature promotion, localized assets, and campaign performance optimization.
To develop and execute product marketing strategies that drive product awareness, customer adoption, market penetration, and business growth.
- Developing high-impact marketing collateral including brochures, sales kits, and onboarding content that aligns with product positioning and compliance standards.
- Support the launch of new product variants, manage product landing pages with a focus on SEO and conversion, and enhance onboarding journeys through welcome kits and communication flows.
- Enabling cross-sell and upsell opportunities by crafting targeted campaigns and sales scripts, supporting training rollouts with product FAQs and decks, and collaborating with digital and media teams on campaign execution.
- Coordinate with internal stakeholders including product, legal, compliance, and design teams, and provide tailored messaging and assets for hyperlocal teams.
- Lead feature promotion and design activation campaigns to drive usage and engagement, working closely with analytics and product teams to optimize targeting and performance.
Experience: 3 to 6 years
Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Preferred: MBA or postgraduate specialization in Marketing, Digital Strategy, or Financial Services.
Similar Jobs
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Develop and maintain scalable cloud-ready applications and microservices using Java, Angular, Spring Boot, REST APIs, and related technologies. Design reusable frameworks, improve software performance and reliability, troubleshoot root causes, conduct code reviews, create proofs of concept, and collaborate in Agile teams. The role also involves introducing technologies, leading engineering improvements, maintaining code quality and automation, and supporting architecture and integration initiatives.
Top Skills:
AgileAngularCloud TechnologiesGitJavaJavaScriptJenkinsMicroservicesPivotal Cloud FoundryRest ApiSpring BootSwagger
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Lead backend engineer responsible for designing, building, and owning Java-based microservices and full-stack applications on PCF/Kubernetes. Deliver high-quality, secure, scalable code, participate in code reviews, work in Agile teams, and follow Mastercard engineering and 12-factor principles. Collaborate with engineers, testers, TPMs, and PMs while leveraging PostgreSQL/Oracle storage, automated testing, and CI/CD practices.
Top Skills:
AngularAutomated TestingCi/CdCSSGitHTML5JavaJavaScriptKubernetesMicroservicesOraclePcfPivotal Cloud FoundryPostgres
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Design, develop, test, deploy, and support secure, scalable payment-network software. Build Java and Spring Boot microservices, REST APIs, Kafka integrations, and responsive Angular interfaces. Create automated tests, troubleshoot production issues, contribute to CI/CD, observability, resiliency, and automation, and collaborate with globally distributed engineering, product, architecture, and operations teams.
Top Skills:
AngularAutomated TestingCi/CdClaude CliCloud-Native PlatformsContainersCSSEvent-Driven ArchitectureFigmaGitGithub CopilotHTMLJavaKafkaMicro Front End ArchitectureMicroservicesNoSQLRest ApisSpring BootSQLTypescript
What you need to know about the Kolkata Tech Scene
When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.
