JOB DESCRIPTION:
MAIN PURPOSE OF ROLE
Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.
MAIN RESPONSIBILITIES
• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
• Identify product/service changes to meet customer needs.
• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
• Prepare sales forecasts and budgets.
• Monitor sales volume, revenues and costs against forecasts.
• Adapt plans to improve the sales performance of the product/service.
• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:EP Electrophysiology
LOCATION:China > Shanghai : Unit 02-07, 15th Floor,Henderson 688,No.688 West Nanjing Road, Jingan District, Shanghai
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 15 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Not Applicable
What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
