Principal Product Marketing Manager - India

Employee Value Proposition (EVP)

Purpose: You will shape how the world perceives and adopts JumpCloud’s open directory platform, directly influencing our market share and driving modern identity infrastructure solutions.

Growth: You will own major strategic pricing and packaging initiatives, expand your influence across executive-level steering committees, and establish yourself as a premier industry speaker and evangelist.

Motivators: Work autonomously at a high-velocity, tech-forward company where you can leverage cutting-edge AI tools to build processes and drive sales acceleration assets that directly impact revenue.

Major Performance Objectives

Measurable outcomes for the first 6-12 months:

• 6-Month Integration & Asset Delivery: Within the first 6 months, fully integrate into the marketing and product teams to deliver at least 3 high-value assets and incorporate JumpCloud's thought leadership and positioning across key marketing channels.

• Pricing & Packaging Strategy: Within 9 months, analyze, optimize, and roll out an updated pricing and packaging strategy that simplifies customer onboarding and maximizes average contract value (ACV).

• Sales Enablement & Competitive Differentiation: By month 12, equip the global sales organization with comprehensive competitive differentiators and positioning assets, resulting in increased win rates against key competitors.

• Platform Evangelism & Thought Leadership: Establish yourself as a core external speaker for JumpCloud within 12 months, delivering at least 4 public demos or presentations across multiple platform feature sets.

• AI-Driven Process Optimization: Within 12 months, build out and scale at least 2 AI-leveraged processes or tools to support the marketing team’s execution, while collaborating with the AI steering committee to deploy sales-driven assets that accelerate deal velocity.

Critical Subtasks:

Supporting activities to achieve objectives:

1. Collaborate with product management, sales, and executive leadership to audit and refine current pricing and packaging models.

2. Conduct deep-dive competitive intelligence research to identify clear market differentiators and map out the competitive landscape.

3. Author and deliver high-impact enablement assets (such as pitch decks, battlecards, and demo scripts) for the global sales team.

4. Partner with the AI steering committee to identify, develop, and deploy AI-driven assets and workflows that accelerate sales deal cycles.

5. Master the JumpCloud platform to effortlessly deliver comprehensive, multi-feature technical demos to customers, partners, and industry analysts.

6. Build and maintain strong cross-functional relationships across the sales, product, and go-to-market (GTM) motions to ensure unified messaging.

7. Represent JumpCloud as a speaker and thought leader at industry events, webinars, and executive briefings.

Required Skills and Experience:

• Must-have functional skills:

  • Product Marketing and Go-To-Market (GTM) strategy execution

  • Strategic pricing and packaging design for SaaS or platform technologies

  • Advanced sales enablement, competitive intelligence, and positioning asset creation

  • Preferred domain knowledge:

    • Identity and Access Management (IAM), Directory Services, or Cloud Security

    • SaaS business models and developer/IT buyer personas

    • Tools or systems knowledge:

      • Modern AI productivity tools and workflow automation platforms

      • Salesforce, HubSpot, or similar CRM and marketing automation systems

      • Behavioral or power skills:

        • Exceptional public speaking, storytelling, and evangelism capabilities

        • Strong cross-functional collaboration and relationship-building across sales, product, and GTM teams

        • High degree of autonomy, strategic thinking, and process-building capability

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