Lucidya empowers brands to unlock the power of customer intelligence across the Middle East and beyond. As part of our Product-Led Growth (PLG) strategy, we are building frictionless, self-serve experiences that accelerate adoption, engagement, and long-term success.
The PLG Squad drives this mission, creating onboarding journeys, trial-to-paid conversions, in-app growth loops, and customer experiences that directly impact growth and retention.
Joining this team means working on high-impact, customer-facing projects that shape Lucidya’s global expansion and PLG success.
Role OverviewAs a Backend Engineer / Lead, you will architect, scale, and optimize the backend foundations of Lucidya Light’s PLG product. Your work will power experimentation, self-serve onboarding, trial-to-paid conversions, and retention loops at scale.
You will lead a team of backend engineers, design resilient systems, and ensure the infrastructure supports fast, data-driven product experiments and smooth end-to-end user experiences.
Key ResponsibilitiesTeam Leadership
- Lead, mentor, and manage backend engineers, fostering collaboration, accountability, and continuous improvement.
- Establish best practices for backend development, code reviews, and testing standards.
PLG-Driven Development
- Guide the team to build backend systems that enable self-serve onboarding, trial-to-paid conversions, and retention loops.
- Support experimentation with feature flags, A/B testing, and PLG metrics instrumentation.
System Architecture
- Design and implement robust, scalable backend architectures optimized for rapid iteration and growth experiments.
- Identify bottlenecks and optimize system performance, scalability, and reliability.
Cross-Team Collaboration
- Work closely with Product Managers, Frontend Developers, and Designers to align backend capabilities with PLG goals.
- Ensure seamless integrations, secure APIs, and smooth data flows.
DevOps & Reliability
- Oversee CI/CD pipelines, deployment processes, and system monitoring/recovery.
- Continuously improve infrastructure to support growth and experimentation.
Innovation & Growth
- Stay current with backend technologies and PLG best practices.
- Introduce frameworks, tools, and processes that improve developer velocity and user experience.
Requirements
Education & Experience
- Bachelor’s degree in Computer Science, Software Engineering, IT, or equivalent.
- 5+ years of backend development experience (overall 7-8 years).
- 2+ years in a leadership or team lead role.
- Proven track record of shipping scalable backend systems in SaaS or PLG contexts.
Technical Expertise
- Strong expertise in Python and Ruby on Rails.
- Solid experience with SQL & NoSQL databases (Postgres, Redis, Cassandra).
- Knowledge of RESTful APIs, microservices architecture, and distributed systems.
- Familiarity with cloud platforms (AWS, GCP, Azure).
- Experience with version control systems (Git).
Nice to Have
- Exposure to PLG initiatives or growth-oriented engineering work.
- Background in full-stack development (ReactJS).
Soft Skills & Mindset
- Excellent problem-solving, organizational, and leadership abilities.
- Strong collaboration skills to work effectively with Product, Frontend, and Growth teams.
- Growth-oriented mindset with focus on experimentation, scalability, and impact.
BenefitsWhy Join Us
🚀 Lead the backend architecture of a high-growth PLG product with global reach.
🌏 Empower teams with scalable systems that directly impact user adoption and retention.
📚 Collaborate across Product, Engineering, and Growth to fuel data-driven decisions.
💡 Attractive compensation, ESOPs, and the opportunity to build the engine of Lucidya’s growth.
👉 Ready to build the future of product-led growth at Lucidya? Apply now and join our PLG squad.
