The role involves planning and optimizing paid marketing campaigns, analyzing performance metrics, and managing partnerships to drive user acquisition.
We are looking for an Assistant Manager – Digital/ Performance Marketing & to drive user acquisition through performance marketing and partnerships. This role is ideal for someone who can drive paid campaigns efficiently while also identifying and managing high-impact partnerships.
Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns across X (Twitter), Meta, Google and other relevant channels.
- Analyze campaign performance and continuously optimize for CAC, LTV, and ROAS.
- Work with internal & external agency/teams to develop engaging ad creatives & copies.
- Leverage programmatic and affiliate marketing to expand reach and improve acquisition efficiency.
- Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches
- Identify, negotiate, and onboard strategic partners to drive customer acquisition.
- Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
- 6 years of experience in performance marketing (preferably in gaming, fintech).
- Strong understanding of paid acquisition channels (Google Ads, X (Twitter) Ads Facebook Ads, Programmatic channels etc.).
- Ability to work in a fast-paced, performance-driven environment.
- Good communication and data analytical skills.
Top Skills
Digital Marketing
Facebook Ads
Google Ads
Performance Marketing
Programmatic Channels
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What you need to know about the Kolkata Tech Scene
When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.
