Lead and execute partner marketing strategies with technology companies to enhance demand generation, influence revenue, and manage marketing campaigns, while mentoring a high-performing team.
1
Tasks/ Responsibilities
- Strategic Partner Marketing: Develop and execute partner marketing plan and specific joint marketing programs with hyperscalers, ISVs, and strategic partners (e.g., Google Cloud, Microsoft, SAP, Oracle, Salesforce, Databricks, Snowflake, GCP) to drive go-to-market initiatives and expand market presence.
- Demand Generation & Pipeline Influence: Establish and scale demand generation functions to deliver qualified pipeline and revenue growth across focus areas such as data modernisation, cloud migration, GenAI, supply chain analytics, and customer experience management.
- Account-Based Marketing (ABM): Lead high-impact ABM partner related programs for key verticals and geographies, improving mindshare and wallet share among target accounts and partners.
- Integrated Partner Campaigns & Events: Orchestrate in-person and virtual partner events, digital campaigns, and other partner activations to deepen engagement with key accounts, accelerate the sales cycle, and maximise brand visibility at flagship industry events.
- Partner Content & Messaging: Oversee the creation of compelling marketing messaging and collateral for campaigns, partner communications, and strategic announcements.
- Sales & Stakeholder Collaboration: Work closely with global marketing, branding, sales, commercial leaders, and subject matter experts to align marketing initiatives with GTM strategy and ensure effective lead nurture and campaign ROI tracking.
- Team Leadership: Build, mentor, and scale a high-performing partner marketing team, fostering a culture of innovation, collaboration, and measurable impact.
What We're Looking For:
- 10+ years of progressive experience in B2B marketing, with significant exposure to partner/alliance marketing in the technology sector.
- Demonstrated success in building and scaling marketing functions, leading ABM and demand generation programs, and managing integrated campaigns with global technology partners.
- Strong track record of influencing pipeline and revenue, with quantifiable wins and experience in ROI measurement.
- Proven experience with digital marketing tactics and platforms (SEO, SEM, social media, email marketing) and their automation.
- Strong experience in managing and executing both virtual and in-person events.
- Experience managing and mentoring teams.
- Excellent communication, stakeholder management, and project leadership skills.
- Relevant certifications in revenue marketing, digital marketing, and account-based marketing are a plus.
What will set you apart:
- Strategic thinker with hands-on execution capability.
- Agile, resilient, and able to thrive in a fast-paced, matrixed environment.
- Passion for technology, innovation, and driving measurable business outcomes.
We Offer:
- Stable employment. On the market since 2008, 1500+ talents currently on board in 7 global sites.
- “Office as an option” model. You can choose to work remotely or in the office, depending on your location.
- Flexibility regarding working hours and your preferred form of contract.
- Comprehensive online onboarding program with a “Buddy” from day 1.
- Cooperation with top-tier engineers and experts.
- Unlimited access to the Udemy learning platform from day 1.
- Certificate training programs. Lingarians earn 500+ technology certificates yearly.
- Upskilling support. Capability development programs, Competency Centers, knowledge sharing sessions, community webinars, 110+ training opportunities yearly.
- Internal Gallup Certified Strengths Coach to support your growth.
- Grow as we grow as a company. 76% of our managers are internal promotions.
- A diverse, inclusive, and values-driven community.
- Autonomy to choose the way you work. We trust your ideas.
- Create our community together. Refer your friends to receive bonuses.
- Activities to support your well-being and health.
- Plenty of opportunities to donate to charities and support the environment.
- Modern office equipment. Purchased for you or available to borrow, depending on your location.
Missing one or two of these qualifications? We still want to hear from you! If you bring a positive mindset, we'll provide an environment where you feel valued and empowered to learn and grow.
Top Skills
B2B Marketing
Digital Marketing
Email Marketing
Marketing Automation
Sem
Seo
Social Media
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