Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description
Job Summary:Reporting to the Senior Manager - Partner and Field Marketing, you will leverage synergies and drive business amplification by leading the development and execution of Asia Pacific channel marketing strategy in alignment with the key AP and sub region stakeholders.
You will be based in Gurgaon and work in hybrid.
Your Responsibilities:
- Develop and execute the annual channel marketing plan in partnership with the Asia Pacific market access and field marketing teams in support of the AP and subregion PartnerNetwork growth priorities including distributors, systems integrators, and technology partners driving strong focus on ROI, business amplification and strengthening Rockwell Automation brand.
- Define metrics to measure ROI for all marketing activities as defined in the Marketing plan.
- Support goal alignment and collaboration between market access leaders, field marketing and sales on execution of all channel activities.
- Collaborate with the global channel marketing team in global channel programs planning and development to support AP business objectives and market opportunities; get alignment on results and lead program execution in AP.
- Collaborate with field marketing to drive alignment and consistency of RA branding, thought leadership messaging and content delivery in all channel co-marketing programs, activities, and events.
- In conjunction with wider AP marketing team plan and drive implementation of all channel programs, activities and launches as per the marketing plan, ensuring adherence to budget.
- Build co-marketing plans with identified partners to leverage synergies and drive amplification of RA portfolio and solutions value proposition and messaging.
- Support planning, management, and execution of the annual AP PartnerNetwork conference, in partnership with Global and AP market access and marketing teams
- Enable the channel partners with digital marketing knowledge, MAP platform, content and tools to increase channel's digital capabilities and drive channel promotional efforts
- Manage and report on channel budgets and co-marketing funds (MDF). Perform ROI analysis on all channel marketing activities.Maintain regular engagement with AP market access and marketing stakeholders for marketing plan alignment and buy-in.
The Essentials - You Will Have:
- Bachelors Degree in marketing/ Business Management or equivalent.
- At least 5 years of experience in B2B Marketing and managing Partner/Channel Marketing with MNC companies
The Preferred - You Might Also Have:
- Lead by influence cross-functional teams remotely and in a matrix environment.
- Experience developing successful co-marketing programs including events with partners.
- Understanding of marketing infrastructure including marketing automation, digital and social marketing.
- Strategic and creative mindset to create new experiences for partners and customers.
- Overall 10 Years of marketing experience.
What We Offer:
Our benefits package includes …
- Comprehensive mindfulness programs with a premium membership to Calm
- Volunteer Paid Time off available after 6 months of employment for eligible employees
- Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
- Employee Assistance Program
- Personalized wellbeing programs through our OnTrack program
- On-demand digital course library for professional development
... and other local benefits!
At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
#LI-DB2 #LI-Hybrid
Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
