At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The PositionEnsuring implementation of the brand initiatives to ensure direct patient impact. And design strategies for the brand/therapy area assigned to be implemented across all state clusters
- State Accountabilities
- Co-create portfolio strategy, plans and objectives leveraging outside in perspective along with the state team and oversee its implementation
- Build strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights
- Ensure implementation of the marketing campaigns for all Roche brands within the state
- Build the integrated state annual plan along with the cluster head, medical, access and commercial squad and ensure implementation
- Identify hurdles for the state and co create local solutions for the same
- Promotes cross-functional communication and tactical planning to maximise patient and revenue impact
- Ensure compliance of the state team with Roche and Local guidelines for all Roche Initiatives
- Develop Patient Persona based solutions.
- Customized solutions for Top TAE
- Conduct sprints for solutions for TAEs
- Liaison with Global & regional team for brand related campaigns, cross Pollination of best Practices.
- Share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact
- Design of awareness campaigns & calculate ROIs
- Support customization of pricing and PAP solutions
- Pan Affiliate Accountabilities
- Build an annual brand plan for the assigned brands and train the cluster marketing teams on the same
- Connect with the global teams to help develop brand solutions
- Contribute to global projects
- Chapter Lead Responsibilities
- Capability Building
Functional Competencies
- Brand Building
- Insights generation
- Knowledge of indian healthcare ecosystem and emerging landscape
- P&L Management
- Multiple therapy area knowledge
- Commercial Expertise
- Understanding of Org. SOPs and external regulations
- Project Management
Mindset and Behaviour
- Patient & Customer Centric
- Pragmatic
- Experimenting & Risk taking
- Questioning & Challenging
- Networked & Collaborative
Eligibility Criteria (Qualification and Experience)
Educational Qualification - Must Meet: MBA in Marketing (full time preferred)
Educational Qualification - Optional: Healthcare/Pharma marketing
Overall Work Exp: 5+ years in brand management/ marketing role
Open to relocation
Relevant Work Exp:
- Portfolio management experience (Preferred)
- Understanding of the Oncology Market.
Technical Skills:
- Communication and interpersonal skills,
- Good know how of productivity tools
- Insighting and problem solving
- Strong knowledge of marketing fundamentals.
- Strong track record of marketing execution.
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
Roche Kolkata, West Bengal, IND Office
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