Develop and execute digital marketing strategies, manage multi-channel campaigns (PPC, social, display, email, content), oversee content and SEO, run marketing automation and CRM-driven nurture flows, analyze performance with analytics tools, and coordinate with internal teams and external vendors.
Key Responsibilities:
Strategy & Planning:
● Develop and execute digital marketing strategies aligned with business goals.
● Define KPIs, performance metrics, and goals for campaigns.
Campaign Management:
● Plan and run campaigns across SEO, SEM (Google Ads), social media, display, email marketing, and content marketing.
● Manage paid advertising across platforms such as Google, Meta (Facebook/Instagram), LinkedIn, and YouTube.
Content & SEO:
● Oversee content creation for blogs, landing pages, emails, and social media.
● Optimize website and content for SEO and improve organic reach.
Email & CRM:
Manage lead nurturing campaigns and customer journeys using marketing automation tools(e.g., HubSpot, Mailchimp, GetResponse).
Analytics & Reporting:
● Track campaign performance using tools like Google Analytics, Tag Manager, and other BI tools.
● Provide actionable insights and monthly performance reports.
Collaboration:
● Work with design, sales, and product teams to ensure consistent messaging and branding.
● Coordinate with external vendors, agencies, and freelancers when needed.
Requirements
Qualifications:
● Bachelor’s degree in Marketing, Business, Communications, or related field.
● 3–5 years of experience in digital marketing or a similar role.
● Proven experience in managing PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
● Solid knowledge of SEO/SEM, Google Analytics, email marketing tools, and marketing automation platforms.
● Strong analytical skills and data-driven thinking.
● Excellent written and verbal communication skills.
● Up-to-date with the latest trends and best practices in digital marketing.
Preferred Skills:
● Experience with A/B testing and conversion rate optimization (CRO).
● Knowledge of HTML/CSS or CMS platforms like WordPress.
● Experience with B2B SaaS or eCommerce marketing (if industry-specific).
Benefits
- PF
- Medical insurance
Innofied Kolkata, West Bengal, IND Office
Block - 3B, 2nd Floor, Unit No - 204, Ecospace Business Park, Rajarhat, Newtown, Kolkata, West Bengal, India, 700160
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