Hands-on product marketing and growth role focused on farmer acquisition and engagement. Execute app install and Meta/Google campaigns, improve onboarding and retention, create multilingual campaign copy and WhatsApp journeys, produce social and field-driven content, track metrics, coordinate agencies and creatives, and support founder branding.
This role is for one of the Weekday's clients
Salary range: Rs 200000 - Rs 400000 (ie INR 2 - 4 LPA)
Min Experience: 1 years
Location: Nagpur
JobType: full-time
We are looking for a highly execution-oriented Product Marketing & Growth Associate to improve communication, engage farmers, and drive user growth. This hands-on position involves working closely with the founder on user acquisition, product messaging, growth initiatives, storytelling, app installations, WhatsApp outreach, content development, and growth experiments. This role is perfect for someone who excels in a dynamic startup setting and loves creating solutions from the ground up.
RequirementsKey Responsibilities
- Execute app install and farmer acquisition campaigns
- Coordinate and execute Meta/Google campaigns with agencies or freelancers
- Improve user onboarding and activation flows
- Support referral and retention campaigns
- Track campaign performance and growth metrics
- Simplify and communicate GramIQ’s value proposition clearly
- Create marketing communication for farmers and agribusinesses
- Improve Play Store/App Store communication and creatives
- Write simple and impactful campaign copy in English, Hindi, and Marathi
- Create WhatsApp communication journeys and engagement flows
- Create social media and growth content
- Convert field insights into stories, reels, and campaigns
- Capture farmer success stories and testimonials
- Support founder branding and LinkedIn communication
- Coordinate with designers, video editors, freelancers, and agencies
- Manage execution timelines and follow-ups
- Understand farmer behavior and communication patterns
- Gather market and user insights from campaigns and field interactions
- Identify opportunities to improve retention and engagement
- 1-4 years of marketing experience
- Strong communication and storytelling ability
- Comfortable working in startup ambiguity
- Basic understanding of digital marketing and growth
- Experience in startups, D2C, consumer apps, rural tech, or AgriTech (Good to Have)
- Familiarity with Meta Ads / Google Ads (Good to Have)
- Marathi/Hindi communication skills (Good to Have)
- Basic Canva/Figma/content creation skills (Good to Have)
- Understanding of WhatsApp marketing (Good to Have)
- Basic analytics and reporting skills (Good to Have)
Digital Marketing, Growth Hacking, User Acquisition, Product Communication, Content Creation, Storytelling, WhatsApp Marketing, Meta Ads, Google Ads, Canva, Figma, Analytics, Reporting, Startup Experience, Farmer Engagement, Rural Tech
Benefits & Perks- Work directly with the founder and leadership team
- Opportunity to build products and growth systems for Bharat and farmers
- Opportunity to take real ownership from Day 1
- Fast learning environment with exposure to product, growth, branding, and strategy
- Opportunity to grow with a mission-driven startup
- Performance incentives / ESOP opportunities for the right candidate
Product Communication
User Acquisition
Digital Marketing
Good-to-have skillsCopywritingSocial
Media Marketing
Content Strategy
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