Marketing Data Operations Specialist (Segmentation Analyst)
What you can expect
The Marketing Data Operations Manager bridges marketing goals with technical data capabilities. You’ll define and implement audience segmentation, campaign targeting, and data structures using marketing automation tools (Pardot, Marketo, Eloqua), SFDC CRM, advanced SQL, and Tableau. This role demands both strategic insight and hands-on technical execution, enabling scalable, personalized marketing initiatives.
About the Team
The Marketing Data Operations Team covers the management and maintenance of the infrastructure that provides the Marketing Database for the organization. This also involves the processes and procedures used to collect, ingest, process, store, analyse and distribute data effectively and efficiently for Enterprise Marketing.
What we’re looking for
- Have a Bachelor's in computer science, data science, marketing technology, or a related discipline.
- 4+ years of experience working with B2B/B2C marketing data across CRM systems, automation tools, and data environments.
- Have experience with Pardot, Marketo, or Eloqua for building and executing targeted marketing campaigns.
- Demonstrate proficiency in SFDC (Salesforce CRM), including data model understanding and campaign integration.
- Have advanced SQL skills for querying, data transformation, and audience building in complex datasets.
- Have skills in Tableau or similar tools for data visualization and storytelling with marketing performance data.
- Have advanced Excel proficiency including pivot tables, VLOOKUPs, formulas, and data manipulation techniques.
- Have excellent stakeholder management, communication, and presentation skills to bridge marketing, analytics, and technical teams.
Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.
About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
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