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Entry-level marketing role for a recent MBA graduate supporting market research, content creation, campaign execution, demand generation, SEO, paid social, product marketing, sales enablement, ABM, HubSpot administration, and marketing analytics. The associate will work onsite in Gurugram during the UK shift and develop broad B2B healthcare SaaS marketing skills before specializing in a channel or program.
NEOLYTIX
Marketing Associate — Graduate Program
A structured launchpad for recent MBA (Marketing) graduates · US Healthcare SaaS · Gurugram QUALIFICATION
MBA in MarketingEXPERIENCE
Fresher (0–1 Yr)LOCATION
Gurugram (Onsite)SHIFT
UK (1:30–10:30)
You will start broad (learning how each function connects), then progressively take ownership of a channel or program as you find your strengths. The work is real: campaigns that run, content that ships, data that drives decisions, and a clear line of sight to how marketing creates pipeline and revenue. This is the kind of first role that compounds — the breadth you build here becomes the foundation of a marketing leadership career.
Learn brand, demand gen, product marketing, ABM, and marketing ops — not just one narrow slice.Real Ownership, Early
Your content ships and your campaigns run — this is not a sideline role.Mentorship & Growth
Learn directly from senior marketers, with room to grow into a specialisation.Build-Phase Energy
Join an early, high-visibility function at a company scaling from services to software.
Marketing Associate — Graduate Program
A structured launchpad for recent MBA (Marketing) graduates · US Healthcare SaaS · Gurugram QUALIFICATION
MBA in MarketingEXPERIENCE
Fresher (0–1 Yr)LOCATION
Gurugram (Onsite)SHIFT
UK (1:30–10:30)
About Neolytix
Neolytix is a US-headquartered healthcare technology and services company serving 280+ provider organizations across Revenue Cycle Management, Credentialing & Provider Enrollment, Medical Coding, Virtual Medical Assistants, and Payer Analytics, with delivery centres in Chicago, Gurugram, and Manila. We are at a genuine inflection point — transitioning from a services company to a Services-as-Software model, with proprietary platforms like our InCredibly credentialing product going to market. Our marketing function is being built out seriously, which makes this a rare moment to join early and grow fast.The Opportunity
This is a launchpad role for MBA Marketing graduates. You’ll join a high-visibility marketing team and get hands-on exposure across the entire modern B2B marketing stack — brand, content, demand generation, digital and performance marketing, product marketing, account-based marketing, and marketing operations/analytics — while being mentored by senior marketers and working directly on a live US healthcare SaaS go-to-market.You will start broad (learning how each function connects), then progressively take ownership of a channel or program as you find your strengths. The work is real: campaigns that run, content that ships, data that drives decisions, and a clear line of sight to how marketing creates pipeline and revenue. This is the kind of first role that compounds — the breadth you build here becomes the foundation of a marketing leadership career.
What You’ll Do
Market, Customer & Competitive Research- Research the US healthcare provider landscape (hospitals, physician groups, specialty and behavioral-health practices) and build simple, decision-ready briefs.
- Track competitors — positioning, pricing signals, and campaigns — and maintain a living competitive-intelligence repository.
- Draft and edit marketing content — emails, landing pages, social posts, one-pagers, case-study outlines — under the guidance of senior marketers.
- Support end-to-end campaign execution: briefs, timelines, creative coordination, QA, and launch checklists.
- Assist on paid and organic programs — email nurture, SEO basics, LinkedIn and paid social, and webinar/event promotion.
- Learn to read campaign data (opens, clicks, conversions, cost-per-lead) and help optimise based on what the numbers say.
- Support positioning and messaging work; help build sales-enablement assets — pitch decks, battle cards, FAQs — for the US mid-market.
- Help translate product capabilities into clear, outcome-focused narratives for healthcare buyers.
- Maintain CRM/marketing-automation hygiene in HubSpot — lists, segmentation, campaign tagging, and basic workflows.
- Support account-based marketing: account research, enrichment, and prioritised lists for Sales.
- Build and maintain simple dashboards; prepare monthly performance summaries for leadership.
What You’ll Learn
Within your first year, you’ll build genuine, portfolio-worthy skills across:- Modern B2B demand generation and performance marketing (Google Ads, LinkedIn, SEO, email).
- Marketing technology and operations — HubSpot, CRM, attribution, and campaign analytics.
- Product marketing and go-to-market — positioning, messaging, and sales enablement.
- Account-based marketing and intent-driven targeting for a real US SaaS motion.
- Data-driven decision-making — turning campaign metrics into clear recommendations.
Your Growth Path
Months 0–3 (Foundation): Structured onboarding across the marketing stack — US healthcare context, our products, tools, and how each function connects. You shadow, learn the systems, and own your first small deliverables.
Months 3–6 (Contribution): Take ownership of specific tasks and a channel or program area, supported by a mentor. Your content ships and your campaigns run.
Months 6–12 (Specialisation): Focus on your strengths — demand gen, product marketing, ABM, or marketing ops — and own measurable outcomes in that area.
Months 3–6 (Contribution): Take ownership of specific tasks and a channel or program area, supported by a mentor. Your content ships and your campaigns run.
Months 6–12 (Specialisation): Focus on your strengths — demand gen, product marketing, ABM, or marketing ops — and own measurable outcomes in that area.
What You Bring
Must-Have- MBA in Marketing (recent graduate) with a genuine passion for building a career in marketing.
- Excellent written and verbal English — you can write cleanly and present ideas with confidence.
- Strong analytical ability and comfort with numbers — you’re curious about what data is telling you.
- Solid working knowledge of MS Office / Google Workspace (Excel/Sheets, PowerPoint/Slides, Word/Docs).
- A learning mindset, ownership, and high attention to detail — you finish what you start and sweat the details.
- Marketing internships, live projects, or a portfolio (campaigns, content, social, or analytics).
- Familiarity with any marketing tools — HubSpot, Canva, Google Analytics, LinkedIn, Meta, or SEO basics.
- Interest in or exposure to B2B, SaaS, US markets, or healthcare.
Eligibility Criteria
- Qualification: MBA in Marketing is mandatory and must be completed (recent graduate). Undergraduate degree must also be completed — candidates currently pursuing, with backlogs, or an incomplete degree are not eligible.
- Communication: Excellent spoken and written English — this is a communication-heavy, US-facing marketing role.
- Work mode & shift: Onsite at Gurugram, full-time, UK shift (1:30 PM – 10:30 PM IST) with overlap into US working hours.
- Availability: Immediate joiners or candidates able to start soon are preferred.
Who You Are
- Curious and proactive — you ask good questions and go find answers without waiting to be told.
- Both creative and analytical — you can write a compelling line and read a conversion report.
- Comfortable with ambiguity — you’re excited that some things here are still being built.
- Coachable and hungry to grow — you take feedback well and act on it.
Selection Process
- Application review (resume; a portfolio or marketing project, if you have one, helps).
- Marketing aptitude / short case exercise.
- Interview with the Marketing team, followed by an HR discussion.
Why Join Neolytix
Full-Stack ExposureLearn brand, demand gen, product marketing, ABM, and marketing ops — not just one narrow slice.Real Ownership, Early
Your content ships and your campaigns run — this is not a sideline role.Mentorship & Growth
Learn directly from senior marketers, with room to grow into a specialisation.Build-Phase Energy
Join an early, high-visibility function at a company scaling from services to software.
Questions? Reach out to Lakshay at Neolytix Talent Management | This document is confidential and for internal use only
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