Manage advertising sales strategy, pipeline development, client acquisition, account relationships, proposals, negotiations, upselling, and revenue growth. Analyze sales performance, market trends, and competitors to identify opportunities. Collaborate with marketing, finance, commercial teams, agencies, brands, vendors, and senior leadership. Support large-scale advertising initiatives and mentor junior sales team members.
Responsibilities
Sales Strategy Execution
- Support the development and execution of sales strategies to achieve revenue goals and enhance market presence.
- Manage a sales pipeline, ensuring timely follow-ups and conversion of potential leads into successful advertising campaigns.
Client Acquisition and Account Management
- Identify and acquire new clients through research, targeted outreach, and networking initiatives.
- Build and nurture long-term relationships with clients to secure repeat business and enhance loyalty.
- Collaborate with clients to understand their advertising needs and propose tailored solutions that align with their objectives.
Revenue Growth and Opportunity Maximization
- Achieve individual and team sales targets through effective negotiation, upselling, and cross-selling of advertising services.
- Develop and present customized proposals that maximize client ROI and advertising impact.
Strategic Collaboration and Partnerships
- Work with internal teams to leverage cross-departmental expertise and deliver comprehensive advertising solutions.
- Explore opportunities to form partnerships with agencies and brands, contributing to wider advertising campaigns and initiatives.
Data-Driven Sales Performance
- Track and report on individual and team sales performance, providing insights for process improvements and strategy refinements.
- Analyze market trends and competitor activities to identify new opportunities and inform decision-making.
Team Contribution and Leadership Support
- Collaborate with senior leadership to contribute to sales strategies for large-scale advertising projects.
- Mentor junior team members, sharing best practices and providing guidance to enhance overall team productivity.
Key Stakeholders - Internal:
- Head - Non Aero (Regional/Large)
- Marketing Department
- Finance Department
- Commercial Department
- Human Resources
- Key Stakeholders - External:
- Clients
- Advertising Agencies
- Vendors and Concessionaires
Educational Background:
Bachelor’s degree in Marketing, Business Administration, or related field, MBA/Masters (Preferred)
Work Experience:
8-12 years of experience in sales, marketing, advertising or related fields.
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What you need to know about the Kolkata Tech Scene
When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.
