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JioHotstar is revolutionizing digital entertainment consumption in India, offering unprecedented access to the world's most coveted content. Our mission extends beyond streaming—we're creating India's most comprehensive entertainment ecosystem that seamlessly connects global premium content with local audiences.
We are looking for a highly driven B2B marketing professional with a strong analytical bent to join our Partner Marketing team. The ideal candidate will have a solid background in B2B strategy, a deep understanding of how partnerships drive business outcomes & the ability to work magic with Excel & data. You’ll be instrumental in shaping & executing co-marketing strategies with our ecosystem of partners—ranging from telcos, CTVs to digital platforms.
Key Responsibilities
- Co-Marketing Strategy & Execution:
- Own end-to-end marketing campaigns with partners; craft GTM plans, define key success metrics & track impact on business goals.
- Performance Analytics & Reporting:
- Build Excel-based models & dashboards to track campaign ROI, conversion funnels & partner-specific growth metrics. Draw insights to inform future strategy.
- Stakeholder Collaboration:
- Work cross-functionally with partner managers, product, brand,content & analytics teams to build cohesive campaigns.
- Market & Consumer Insights:
- Leverage internal & external data to identify audience cohorts, content affinities, and engagement drivers that inform partner-specific narratives.
- Enablement & Playbooks: Create scalable marketing templates & best practices that empower internal teams with consistent partner-facing narratives. Establish a regular cadence of sharing success stories, campaign learnings & actionable insights to drive alignment & replication.
Preferred Education & Experience
- 10-13 years of marketing experience, with at least 6-8 years in B2B marketing
- Strong analytical skills; comfortable with Excel, pivot tables, data slicing & ROI modelling
- Experience working with telco, OEM or CTV partnerships is a plus
- Self-starter with an ability to own projects end-to-end
- Ability to translate data into actionable marketing narratives
- Strong communication and presentation skills
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
What you need to know about the Kolkata Tech Scene
When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.
