Manager, Employer Branding & Communication

Job Description
Position Title: Manager, Employer Branding & Communication
Location: Ahmedabad, Gujarat
Department: Human Resources, People & Culture
Job Type: Full-time
Job Summary: Employer Branding & Communication will be instrumental in defining, articulating, and promoting company's GCC's identity as a leading employer. This role will strategically manage our employer brand reputation both internally and externally, ensuring consistent messaging that resonates with prospective and current employees. The incumbent will leverage various communication channels and digital platforms to attract and engage top talent, contributing significantly to our talent acquisition goals and overall organizational success.
Key Responsibilities: • Employee Value Proposition (EVP) Development & Articulation: o Partner with HR, Talent Acquisition, and leadership to define, refine, and continuously evolve the GCC's unique Employee Value Proposition (EVP). o Develop compelling messaging and narratives that effectively communicate our EVP across all touchpoints, highlighting our culture, opportunities, and benefits. o Conduct market research and competitive analysis to ensure our EVP remains compelling and differentiated in the talent market. • Employer Branding & Communication Strategy & Execution: o Design and implement comprehensive employer branding strategies and communication plans to enhance our reputation as an employer of choice. o Create engaging content (stories, videos, testimonials, articles, career site content, internal communications) that showcases our vibrant culture, innovative work, and employee success stories. o Manage and optimize our career website and other talent attraction platforms to provide seamless and engaging candidate experience.
Global Guideline Custodian & Compliance: o Act as the primary custodian of global employer branding guidelines within the GCC, ensuring strict adherence to brand voice, visual identity, and messaging standards. o Review and approve all external-facing communication materials related to employer branding to ensure compliance with company policies and relevant legal regulations. o Provide guidance and training to internal stakeholders on employer branding best practices and guidelines. • Great Place to Work (GPTW) Initiative: o Lead or significantly contribute to the annual Great Place to Work (GPTW) certification process for the GCC. o Leverage GPTW insights and achievements in employer branding campaigns and communications to amplify our positive workplace reputation. o Translating GPTW survey results into actionable communication strategies. • Social Media Management: o Develop and execute GCC's employer branding social media strategy across relevant platforms (e.g., LinkedIn, Glassdoor, indeed, Instagram, Facebook).
• Standard Templates & Collateral Development: o Design, develop, and maintain a library of standard employer branding templates and collateral (e.g., presentations, job description templates, recruitment event materials, email signatures). o Ensure all templates are consistent with brand guidelines and easy for internal teams to use. • Employee Brand Ambassador Program: o Develop and implement programs that empower and encourage employees to become active brand ambassadors. o Facilitate the collection and sharing of authentic employee stories and experiences through various channels. o Provide training and resources to employees participating in brand ambassador initiatives.
Qualifications: • Bachelor's degree in marketing, Communications, Public Relations, Human Resources, or a related field. Master's degree is a plus. • 8-10 years of progressive experience in employer branding, marketing, communications, or talent acquisition, preferably within a Global Capability Center (GCC) or a large multinational organization. • Proven track record of developing and executing successful employer branding strategies and campaigns. • Strong understanding of digital marketing, including SEO, SEM, and social media best practices. • Excellent written and verbal communication skills, with a keen eye for compelling storytelling and copy editing. • Proficiency in content creation tools and platforms (e.g., graphic design software, video editing basics). • Ability to analyze data and derive actionable insights for campaign optimization. • Strong project management skills with the ability to manage multiple initiatives simultaneously. • Exceptional stakeholder management and cross-functional collaboration skills.
Preferred Skills: • Experience with HRIS systems and applicant tracking systems (ATS). • Knowledge of global branding principles and localization strategies. • Certification in digital marketing or employer branding. What We Offer: • The opportunity to make a significant impact on our talent acquisition and organizational growth. • A dynamic and collaborative work environment within a leading GCC. • Competitive salary and comprehensive benefits package. • Opportunities for continuous learning and career advancement.
Location(s)
Ahmedabad - Mondeal Heights - GBS Center
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.