This is a remote position.
India Market Entry (IME) is a boutique market-entry consultancy helping international education companies establish and scale in India. Headquartered in Faridabad, we operate across 9 Indian cities with a 68-member team, 35+ global education clients, and a 150+ reseller network. Our clients include Save My Exams, Express Publishing, World Book, Hamilton House, Mathspace, EdAlive, and more.We are expanding our marketing team with new and Lead-generation Specialist (LGS) roles focused on driving high-quality lead qualification and sales conversions.
ABOUT THE ROLE
Every interactive flat panel installed in an Indian classroom and every tablet handed out under a 1:1 state programme needs content to demonstrate value. That is the opportunity you work. You speak with channel heads and product managers at Promethean, BenQ, Samsung Flip, ViewSonic, Globus Infocom, Lenovo, HP, Dell, Acer, and the ~150 hardware distributors that move these devices into Indian schools. You qualify their content-gap on the device, identify which IME products (EdAlive, World Book, Hamilton House, Tilli Kids, Mathspace, IDL Group) could ride on their hardware, and hand off bundle-fit meetings to the LSM team. This is hardware-channel language: margin, pull-through, sell-in, sell-out, ASP. Not edtech language.
Responsibilities:
Build and maintain three sub-lists: IFP manufacturers (~25), tablet and laptop OEMs (~15), education-hardware distributors (~150).
Run multi-touch outbound sequences (LinkedIn + email primary, phone secondary) to channel heads, India-business heads, and product managers.
Reach 50–70 channel-head conversations per month across the three sub-segments.
Apply the hardware-variant of the qualifying questionnaire — device type, target segment, content-gap, bundling history.
Build a bundle-fit recommendation per qualified prospect — which 1–3 IME products ride well on this hardware.
Coordinate with Marketing for device-mockup collateral when LSM demos are scheduled.
Maintain quarterly cadence with dormant hardware contacts — cycles run 60–180 days.
Coordinate event-driven follow-ups around InfoComm India, BETT India, IFP brand partner meets, and state government procurement events..
Requirements
Skills Required:
4–6 years of B2B hardware-channel sales, device-distribution, or technology-bundle sales.
Working comfort with hardware-channel vocabulary — margin, pull-through, sell-in, sell-out, bundle-economics, ASP.
Familiarity with the Indian education-hardware landscape — IFP brands, tablet/laptop OEMs, distribution channel structure.
Strong written outreach for LinkedIn and email — channel heads ignore generic templates.
Patience for long cycles; hardware bundle deals take 60–180 days from first contact.
Prior experience at an IFP brand, a tablet/laptop OEM, or in their education-channel team.
Awareness of state-government education-procurement cycles (Rajasthan, UP, Tamil Nadu, Karnataka, etc.) that drive school-hardware volume.
Working understanding of EdTech content licensing economics (most candidates will lack this — it's a strong plus)
Benefits
Benefits Offered:
Competitive fixed plus performance-linked incentive, paid monthly.
Direct exposure to senior hardware-channel leadership across India's biggest device brands.
Cohort learning with extended 90-day ramp.
Path to Senior ISM, Cohort Lead, or hardware-vertical LSM / strategy roles.
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