About HighLevel
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals. HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Learn more about us on our YouTube Channel or Blog Posts
Why Join HighLevel?
Hyper-Growth & Impact: Shape and drive growth for one of the fastest-growing B2B SaaS platforms.
User-Centric Focus: Build solutions that help digital creators, course builders, and eCommerce brands scale their businesses.
Fast-Paced Execution: HighLevel follows lean, experiment-driven methodologies to ship improvements in weeks, not quarters.
Cross-Functional Collaboration: Work with product, marketing, success, and engineering teams to drive adoption and engagement.
Ownership & Autonomy: You get the space to take initiative, lead growth strategies, and deliver measurable results.
About the Role
We’re seeking a Growth Product Manager to drive engagement, adoption, and revenue growth for Digital Creators, Online Courses, Communities & eCommerce businesses using HighLevel. You will focus on activation, retention, and expansion by leading experiments, optimizing user flows, and leveraging data-driven insights to improve product adoption.
This is a high-impact role requiring close collaboration with marketing, sales, customer success, and product teams. Your work will directly contribute to increasing trial conversions, feature adoption, and expansion revenue within these segments.
Type: Full Time (Remote in India)
Key Responsibilities
Drive User Growth: Develop and execute strategies to increase adoption, retention, and expansion for creators, course sellers, and eComm businesses.
Optimize Activation & Onboarding: Identify friction points in the user journey and implement solutions to accelerate activation and feature adoption.
Experimentation & A/B Testing: Run rapid experiments to validate hypotheses around user growth, trial conversions, and engagement.
Data-Driven Decision Making: Analyze product usage data, NPS, C-SAT, retention, and churn to uncover growth opportunities.
Collaboration Across Teams: Work closely with marketing, product, success, and support to improve user experiences and drive growth initiatives.
User Research & Feedback Loops: Conduct regular user interviews to understand pain points and develop solutions that enhance product stickiness.
Monetization & Expansion: Identify upsell and cross-sell opportunities within the digital creator and eCommerce ecosystem.
Go-to-Market Support: Collaborate with marketing and sales teams to refine messaging, positioning, and user education initiatives.
Core Skills
Growth & Experimentation: Experience running A/B tests, optimizing funnels, and iterating on product-led growth strategies.
Analytics & Insights: Strong ability to interpret data (via Mixpanel, Pendo, Google Analytics, SQL, etc.) and translate insights into actionable plans.
User-Centric Mindset: Ability to deeply understand and anticipate user needs through direct engagement and research.
Cross-Functional Leadership: Experience working with marketing, sales, product, and engineering to execute growth strategies.
Project & Program Execution: Ability to prioritize and execute initiatives that deliver measurable impact.
Technical Acumen: Understanding of SaaS products, API-driven workflows, and automation tools used by digital creators and eCommerce businesses.
Additional Skills (Preferred)
- Prior experience in Digital Creators, Online Courses, Community Management, or eCommerce SaaS.
- Familiarity with PLG (Product-Led Growth) strategies.
- Experience working in a fast-paced startup or high-growth SaaS environment.
- Understanding of marketing automation, funnels, and behavioral analytics.
What Success Looks Like
- Increased trial-to-paid conversions within the Digital Creators, Courses, Communities & eComm segments.
- Improved feature adoption & retention through better onboarding and engagement strategies.
- Higher expansion revenue through upsell/cross-sell strategies for existing users.
- Reduced churn rates by addressing core pain points in the user journey.
- A strong, data-backed growth experimentation process leading to measurable improvements.
This role is ideal for someone who thrives on growth experimentation, user engagement, and data-driven decision-making while working across teams to build a high-impact product experience
Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
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