Function: Growth & Demand Generation
About UnifizeUnifize is an enterprise-grade AI-first operating system built for regulated operations, quality, and product development.
We unify the core functions that power regulated manufacturing — Quality (QMS), R&D, Manufacturing, and Maintenance (CMMS) — into one collaborative AI platform.
Our mission is to help manufacturers accelerate product development, improve compliance, and drive operational excellence through intelligent, cross-functional collaboration.
About the RoleWe’re looking for a Growth Marketing Manager to lead Unifize’s growth and demand generation charter.
This role is responsible for building and executing a full-funnel growth strategy that increases awareness, drives qualified leads, and converts them into sales-accepted opportunities that contribute directly to pipeline creation.
You’ll own Unifize’s multi-channel growth engine — from paid ads and inbound to webinars and lifecycle nurture — and will be measured on pipeline impact and efficiency across all marketing-led sources.
Core Objectives & OKRsPrimary Objective:
Drive pipeline creation and efficiency through high-quality sales-accepted leads (SALs) generated from marketing-led initiatives.
Key OKRs (first two quarters):
- Sales Accepted Leads (SALs):
- Increase the number of SALs while maintaining or improving conversion efficiency.
- Ensure SAL quality and readiness for sales handoff.
- Marketing-Generated Pipeline:
- Pipeline and qualified opportunities generated from marketing-led sources (webinars, social, inbound, PPC, PPL, etc.).
- Full-Funnel Demand Generation:
- Leads generated from campaigns such as webinars, social, and content marketing.
- Conversion rate improvements across MQL → SQL → Opportunity.
- Website & Account Engagement:
- Increase the number of relevant ICP accounts visiting and engaging with Unifize’s website.
- Optimize website conversion rates and lead capture flows.
- Experimentation & Efficiency:
- Design, execute, and measure growth experiments with clear hypotheses, success metrics, and ROI tracking.
- Improve spend efficiency (CPL, CPO, CAC) through iterative learning and data-driven decisions.
1. Growth & Demand Generation Execution
- Own and execute campaigns across paid, organic, and partner channels — LinkedIn Ads, Google Ads, inbound, ABM, webinars, content syndication, etc.
- Build scalable programs that consistently generate qualified inbound and marketing-sourced opportunities.
- Manage PPL (Pay-Per-Lead) campaigns, ensuring lead quality and sales acceptance efficiency.
2. Full-Funnel Marketing Strategy
- Define and operationalize awareness, nurturing, and conversion stages across all ICPs.
- Build role- and stage-specific nurture journeys that move prospects through the funnel.
- Lead all lifecycle marketing and conversion optimization efforts.
3. Experimentation Framework
- Own Unifize’s growth experimentation roadmap — from hypothesis and design to measurement and iteration.
- Test new channels, creative formats, offers, and value propositions to unlock scalable growth.
4. Analytics, Attribution & Insights
- Lead the analytics, prospecting, heatmapping, and attribution tech stack.
- Build dashboards that tie campaign performance directly to pipeline and revenue outcomes.
- Implement hybrid attribution models (multi-touch + self-reported) for true ROI measurement.
5. Collaboration & Alignment
- Work closely with Sales and Outbound teams to align on lead quality, feedback loops, and account engagement.
- Partner with Product Marketing and Founders on ICP insights, campaign messaging, and positioning refinement.
- Consistent growth in sales-accepted leads and marketing-generated pipeline.
- Increased conversion efficiency across MQL → SQL → Opportunity stages.
- Improved account engagement and website conversion rates.
- Rapid experimentation velocity and measurable ROI improvement across channels.
- Tight marketing–sales alignment with shared goals and feedback cycles.
- 4-6 years in B2B SaaS/enterprise growth or demand generation, ideally within regulated or industrial tech sectors.
- Has worked in building and selling SaaS to the North American market
- Demonstrated ability to work with high-ticket, sales-led SaaS products and solutions
- Proven record of marketing-sourced pipeline generation in a sales-led environment.
- Hands-on expertise in paid media, inbound, ABM, and marketing automation.
- Strong analytical and experimentation mindset — experience building growth dashboards and running controlled tests.
- Proficiency with analytics and automation tools (HubSpot, Salesforce, GA4, Hotjar, Segment, attribution platforms).
- Excellent communication, prioritization, and cross-functional collaboration skills.
- Builder mentality — excited to design systems, not just operate them.
- Lead the growth charter for a fast-scaling, AI-first enterprise platform.
- Own strategy, execution, and measurement across all products (QMS, DMS, CMMS).
- Directly influence revenue and GTM strategy alongside the founding team.
- Competitive pay with a performance-linked OTE after two quarters.
- Work in a high-autonomy, high-impact environment where experimentation is encouraged and success is measurable.
