Drive US pipeline generation, demand creation, customer acquisition, and revenue growth through paid, organic, lifecycle, ABM, SEO, and integrated demand-generation programs. Own campaign metrics, funnel optimization, A/B testing, attribution, reporting, and marketing automation while partnering with Sales, Product Marketing, Content, and RevOps. Localize messaging for North American enterprise and mid-market SaaS customers and identify growth opportunities across the MarTech ecosystem.
Location: New York City. Hybrid role, 3 days in office.
Team: Marketing
Company: Wingify (VWO)
We are looking for a Growth Marketing Manager focused on the US market to drive pipeline generation, demand creation, and revenue growth through data-driven marketing initiatives.
About the Role: As the Growth Marketing Manager,, you will own and execute growth strategies focused on acquiring, engaging, and converting enterprise and mid-market customers in North America. You will work closely with Sales, Product Marketing, Content, and Revenue Operations to build scalable demand generation programs across paid, organic, lifecycle, and ABM channels.
This role requires a strong mix of strategic thinking, experimentation mindset, analytical rigor, and hands-on execution.
- Drive pipeline growth and customer acquisition for the US region through multi-channel marketing campaigns.
- Plan and execute integrated demand generation programs across:
- Paid media (Google, LinkedIn, display, retargeting)
- Email marketing and nurture journeys
- Webinars and virtual events
- Content syndication
- Account-Based Marketing (ABM)
- Organic and SEO-led growth initiatives
- Partner with Sales teams to improve lead quality, conversion rates, and campaign effectiveness.
- Own campaign performance metrics including MQLs, SQLs, pipeline contribution, CAC, ROAS, and revenue impact.
- Build and optimize lifecycle and nurture campaigns to improve funnel progression.
- Conduct continuous A/B testing and experimentation across landing pages, messaging, creatives, and conversion flows.
- Collaborate with Product Marketing and Content teams to localize messaging for the US audience.
- Analyze campaign and funnel performance to identify growth opportunities and optimization areas.
- Work closely with RevOps and Marketing Ops teams to improve attribution, reporting, and automation workflows.
- Monitor competitive landscape and emerging growth opportunities within the SaaS and MarTech ecosystem.
- 5–8 years of experience in Growth Marketing, Demand Generation, or Performance Marketing roles within B2B SaaS.
- Strong understanding of the US B2B SaaS buying journey and enterprise marketing landscape.
- Proven track record of driving measurable pipeline and revenue growth.
- Hands-on experience with:
- Paid acquisition platforms (Google Ads, LinkedIn Ads, etc.)
- Marketing automation tools
- CRM platforms such as Salesforce or HubSpot
- Web analytics and attribution tools
- Experience running ABM and lifecycle marketing programs.
- Strong analytical and problem-solving skills with a data-first approach.
- Comfortable working in a fast-paced, high-ownership environment.
- Excellent communication and stakeholder management skills.
- Experience in CRO, experimentation, or MarTech industry is a strong plus.
- Familiarity with PLG (Product-Led Growth) and self-serve SaaS funnels.
- Experience marketing to enterprise customers in North America.
- MBA or equivalent business qualification preferred.
Wingify is an equal opportunity employer.
We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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