The Growth Marketer will drive measurable growth through data-driven strategies and optimize campaigns across paid digital channels, enhancing visibility and engagement.
A fintech client is seeking a Growth Marketer. In this role, you'll drive measurable growth through data-driven strategies and paid digital channels by optimizing and scaling campaigns across various platforms. You will play a crucial role in shaping client's business by improving their online presence, driving customer acquisition, and increasing engagement. Utilizing your data-driven insights, you'll enhance visibility across digital channels, ensuring our products effectively connect with and resonate with the right audience.
RESPONSIBILITIES
- Facilitate performance marketing campaign optimization across paid search, display, social media, programmatic, and other digital channels to drive traffic, lead generation, and conversions.
- Leverage analytics and performance data to make real-time adjustments, maximizing ROI and reducing customer acquisition costs.
- Develop and implement multi-channel strategies that align with overall marketing goals and core audience segmentation.
- Maintain detailed performance reports, identifying trends and insights to continuously improve campaigns and inform future strategies.
- Conduct A/B tests on creative, targeting, and landing pages to continually improve performance.
- Facilitate performance marketing agency conversations to ensure timely completion of optimization work.
- Manage performance marketing budgets, making data-backed recommendations to optimize spending and improve campaign efficiency.
REQUIREMENTS
- Previous experience in performance marketing with a proven track record of managing and optimizing paid digital campaigns.
- Expertise in Google Ads, Meta Ads, LinkedIn, and programmatic advertising platforms.
- Strong understanding of data analytics, conversion optimization, and tracking tools (e.g., Google Analytics, SEMRush, etc.).
- Ability to work with cross-functional teams and manage multiple projects in a fast-paced environment.
- Excellent communication and reporting skills, with an emphasis on presenting performance data and actionable insights.
Top Skills
Google Ads
Google Analytics
LinkedIn
Meta Ads
Semrush
Similar Jobs
_0.png)
Fintech
The Senior KOL Growth Marketer will strategize and execute campaigns, acquire and manage relationships with KOLs, and drive growth in the crypto market.
Top Skills:
Digital MarketingGrowth HackingKol Marketing
Fintech
As a Senior Growth KOL Marketer, you will strategize and execute campaigns targeting KOL acquisition in the crypto space, negotiate deals, and oversee ongoing KOL relationships to drive growth and user acquisition.
Top Skills:
Digital MarketingInfluencer ChannelsKol MarketingPerformance Marketing
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Manage accounting close processes, ensure compliance with GAAP standards, lead projects for improvements, and manage a high-performing team. Responsible for technical accounting guidance and SEC reporting.
Top Skills:
ExcelHyperionSAP
What you need to know about the Kolkata Tech Scene
When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.
